• Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness

  • Apr 23 2024
  • Duración: 44 m
  • Podcast
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness Por arte de portada

Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness

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  • Resumen

  • We hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand at Orangetheory about the challenges of standing out in the in-person fitness studio space, post covid. This series sponsored by Tracksuit (the affordable brand tracking solution for modern-day brands.) More at www.gotracksuit.com
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