• Brand-Side: Lauren King, Director of Brand Marketing of Wolverine Boots & Apparel

  • Apr 11 2024
  • Length: 37 mins
  • Podcast
Brand-Side: Lauren King, Director of Brand Marketing of Wolverine Boots & Apparel By cover art

Brand-Side: Lauren King, Director of Brand Marketing of Wolverine Boots & Apparel

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  • Summary

  • Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side.

    She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon.

    You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career.

    Lauren’s story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth.


    LinkedIn: https://www.linkedin.com/in/laurenshieldking/
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