Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketing practices, and how we can avoid it.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/making-marketing-better/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:00) - Intro

(01:34) - Poetry and Marketing

(04:35) - Branding AI Tools

(06:10) - Core Values of Known

(08:42) - Brand Hate vs. Brand Love

(11:41) - Growing with Hospitality

(16:26) - Finding a Brand's Belief System

(18:26) - Known Originals

(21:57) - Longform as a Meaningful Tool

(23:34) - First Civilian Space Walk

(27:47) - Netflix's First Real-Time Docu-Series

(32:36) - Applying Scientific Method to Creativity

(38:14) - Sustainable Relationships

(39:41) - Leaving a Legacy

(44:06) - Abundance Mindset

(48:00) - Fear is Rehearsing for Failure

(51:12) - Adventure Chapter

(53:15) - Advice to Younger Self

Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/redefining-the-news/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:33) Tim Huelskamp: CEO of 1440

(01:56) How 1440 Was Started

(02:42) How Mainstream Media is Letting Us Down

(05:45) How 1440 is Different

(07:54) Expert Writers

(09:35) Delighting the Reader

(10:59) People-First Culture at 1440

(15:01) How Tim's Background Supports His 1440 Work

(20:40) Presenting Unbiased Information: Content Curation

(25:10) Easy Access to Rabbit Holes

(26:26) What Great Brands Do

(27:13) Mindful & Ethical Ads

(31:43) Meaning Behind the 1440 Name

(32:54) What's Next?

(35:43) This Chapter in Tim's Life

(39:12) Learning the Impact of Iconic Branding

(40:47) Advice to Younger Self

When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/creative-optimism/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Chapters:

(00:00) Intro: Lauren Smith, Executive Creative Director at 72andSunny

(01:05) Meaning Behing 72 and Sunny

(03:00) Rebranding United Airlines

(08:14) United Employees' Pariticipation

(11:26) Tying Products Back to Consumer Truths

(12:36) Multi-Media 2020 Campaign

(15:46) Other Favorite Clients

(17:35) Positive Messaging for Adobe Amidst a Pandemic

(20:38) How do you keep your team focused but energized?

(21:57) Believing In & Supporting Creatives

(24:38) Client Fit & Growing at Your Company

(26:59) Changes in Leadership Style

(30:20) Power in Committed Creative Partnership

(31:33) Weakness to Strength: Being a Hummingbird

(33:05) Current Chapter: Mothering Era

(35:09) Advice to Younger Self: Change and Grow (but not all right now)