• Brand Strategy and FastLane's Role in the Middle Market M&A Ecosystem

  • Sep 8 2022
  • Duración: 46 m
  • Podcast

Brand Strategy and FastLane's Role in the Middle Market M&A Ecosystem

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  • Resumen

  • Branding for a company is more crucial than you would realize. Your brand is not only the logos and colors that you see but it is also the personality of your brand. Some businesses are struggling in building their brands. One of the struggles is how to communicate and establish their values in front of their customers. In this episode, Chris Faust, founder, and CEO of Fastlane, an independent, full-service branding, marketing, and communications agency, will discuss what branding is and how to establish the values of the brand and communicate it with the target audience. He also talks about how they help their clients establish their brand in front of their customers and what typical clients they’ve handled. Lastly, he gives some takeaways about what are his hopes and dreams for the future.

    Key Takeaways

    Chris's background and his company
    What are Fastlane and its place in the market
    Definition of branding and why companies are having problems with establishing brand values
    The clients they worked with and the challenges they experienced
    Takeaways and wishes from our guests

    Quotes

    "Branding goes well beyond just a good logo. It involves the entire totality of the experience and touchpoints that a customer or a buyer, B2B or B2C has with that company." - Chris

    "We walk our clients through what we call a value ladder. The value ladder is ultimately asking questions that can provide feedback to make the customer's experience better." - Chris

    Featured in this Episode

    Christopher Lisle
    Growth strategy advisor for the ecosystem of investors, Banks, and the companies they work with (middle market).
    Linkedin: https://www.linkedin.com/in/kit-lisle
    Websites: Acclaropartners.com / strategicgrowthcouncil.com
    Contact: kit@strategicgrowthcouncil.com / 703-867-7269

    Christopher Faust
    Founder & CEO, Fastlane
    Linkedin: https://www.linkedin.com/in/cmfaust
    Profile: https://fastlane.co/chris-faust/
    Company Website: https://fastlane.co/

    Words from our Sponsors

    Thanks to our sponsors Acclaro Growth Partners, a strategic consulting firm serving middle market mergers and acquisitions. You can visit acclaropartners.com. Our other sponsor, of course, is Strategic Growth Council, not the podcast, but the Peer Advisory Council slash virtual roundtable slash mastermind group for senior execs and business owners. Contemplating what an acquisition, a sale, or just strategic growth is? Strategic Growth Council collaborates with participants in the M&A ecosystem, such as private equity groups, lenders, investment banks, and relevant service providers. Visit strategicgrowthcouncil.com to learn more.

    Chapters

    00:00 Introduction
    01:57 About Chris
    06:21 What is Fastlane and where does it fit in the market?
    10:10 Working with global leader businesses
    13:14 What is the reason that clients come to you?
    16:38 Experience with clients that wants acquisition
    19:10 Helping clients to prepare pending sales from a marketing communications standpoint
    22:51 How do you define the value of a brand?
    31:17 What are the typical clients you work with and what are the challenges?
    38:10 Thoughts about peer advisory network groups
    41:15 Chris sharing his hopes and dreams
    44:17 Conclusion

    This podcast is produced by Heartcast Media
    https://www.heartcastmedia.com/
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