• Branding Success: Measuring and Maintaining Your Brand Health

  • Jul 3 2024
  • Length: 35 mins
  • Podcast

Branding Success: Measuring and Maintaining Your Brand Health

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  • Summary

  • In the final episode of Season 1 of 'Branded Intent,' hosts Brian and Jay explore the critical aspects of branding, focusing on measuring and maintaining brand health. They discuss the importance of both reputation and brand perception, using Elon Musk's impact on Tesla and Twitter as a case study. The episode covers essential metrics like interactions, engagement, and referrals, as well as the significance of customer feedback. Brian and Jay also highlight various systems and strategies for content production, website maintenance, and customer relationship management. They conclude by teasing the next season, which will focus on content creation and marketing.

    00:00 Introduction to Branding Success
    00:24 Understanding Brand vs. Reputation
    01:38 Elon Musk's Impact on Brand Reputation
    04:35 The Importance of Social Media Interactions
    06:15 Measuring Brand Health Through Analytics
    08:04 Handling Negative Reviews and Feedback
    14:15 Tracking Referrals and Customer Engagement
    18:29 Understanding Customer Interaction
    19:02 The Power of Anonymous Feedback
    19:54 Handling Constructive Criticism
    20:30 Survey Insights and Customer Value
    21:03 Learning from Star Wars Critiques
    24:08 Strategies for Brand Health
    24:13 Importance of Internal Workflow
    25:21 Effective Systems for Business
    27:52 Maintaining Customer Relationships
    30:03 Solving Business Pain Points
    31:37 Wrapping Up Season One

    Find us at https://www.accountables.network
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