As consumers become increasingly skeptical and competition intensifies, Jeannette emphasises that trust—not price—drives customer loyalty, attracts top talent, and secures investor confidence. She outlines practical steps for building unshakable trust within teams, customers, and partners, highlighting the importance of transparency, consistency, and authenticity Jeannette explains why: In today's business landscape, trust has become the ultimate currency, more valuable than price or marketing strategies. It is essential for customer loyalty, attracting talent, and gaining investor confidence. Trust can take years to build but can be lost in seconds. Companies must be transparent and consistent in their actions to maintain trust, as a single negative experience can undo significant marketing efforts. Key actions to foster trust include being transparent about wins and setbacks, delivering consistent experiences, showing authenticity, prioritising values over profits, and communicating effectively. Trust is not only important externally with customers and investors but also internally within teams Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now 📩 Want extra support? Email info@brave-bold-brilliant.com to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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