If you’ve ever found yourself doing all the right things and coming up short on your financial goals, you’re not alone.  Today Amanda Klingenberger, owner of Linden Square, a Corporate gift company, discusses her frustration with her current sales method.  This is where I ask her to take a step back and assess her prospect’s need or pain point. 

We talk through how to:

-- reach a financial goal with fewer clients (less small clients)

-- start paying yourself

-- bring on help once goals are reached

1. Create a list of prospects with contact information

2. Craft your "upfront contract" for phone calls and meetings

3. PRACTICE, daily

SO EXCITED about this new target market. I love that these people are also accustomed to fundraising/ selling. They will be less intimidating to sell to and they will help you hone your skills. They will also naturally connect you to others in their network.

People only listen when they hear themselves reflected in your discussion. It’s that whole “what’s in it for me or WIFM” complex.  Every human does it. Therefore, you must know and communicate the prospect’s need or pain point and lead with that in every sales call and in your marketing.  Practicing an upfront contract is a sure bet to effortlessly close a sale and encourage repeat business.

Today we discuss imposter syndrome and how it may show up as procrastination or self-sabotage. 

Here are three questions you can ask yourself to learn if you have experienced Imposter Syndrome:

When given a compliment or recognition do you think of all the ways you don’t measure up? You may say “Thanks.  I’m glad I look like I’m doing well. I’m not making the money I want to” 

When hustling to achieve your financial target, have you given your good or service away for free?  Maybe someone may have had money in their hand and you physically push it away.  Another example is that you may mask your low prices with words such as “I want to stay humble” or “I don’t want to get rich off this business.  I just want to help people.”   

Have you ever downplayed your expertise or experience?  I know I have heard myself do this often.  I may say “Well, yes, I did an internship in London, England, but the company had high schoolers as interns alongside me.” 

Meghan Britton, Owner of The Andrew Project, is having trouble getting started due to her imposter syndrome.  It’s keeping her stuck and holding her back from the transition from blogger to business owner.  Listen in as I explain Imposter Syndrome and offer her suggestions on how to monetize. 

We discuss:

#imposterSyndrome and #procrastination

Website #calltoaction

The importance of building a community NOW to be primed and ready for her book launch

Please consider sharing your story of sibling loss or ask a friend to share their story on the website.

If you answered yes to any of the three questions we opened with in this podcast, I encourage you to get real with yourself. 

Determine where your imposter syndrome may be keeping you from experiencing success.  Find a therapist and life coach and work through it.  It’s possible and it’s necessary. 

And please consider sharing your story of sibling loss or ask a friend to share their story theandrewproject.online.  Keep an eye out for her wonderful children’s book.

WEOC WBC coach and Sari Bari founder, Sarah Lace, walks Candice Munson, owner of Flourish & Flounce, through an analysis of her launch process and website to ensure she moves as much product as possible before she discounts. 

If your business sells products, you may wonder how to best market NEW products:  Do you host a big launch or do you consistently offer new items to keep them coming back each week?  There are pros and cons to both techniques. 

Your category and customer may drive you one way over the other. 

During this call, the following topics are discussed

--Determine your "shelf life" for each product

--Develop relationships with your vendors

--Create processes/ checklists: Launch, photoshoot, digital campaign

--Add post mortem review after each collection closes

--Consider the name of your collections -->change navigation bar on the website

--Keep all images uniform in size and style

--Utilize Shopify tools to reconnect with customers (see below Sarah's favorite tools)

--Remove all "sold out" items

Listening in on Sarah’s coaching is one of my favorite pastimes.  She is chalk full of profit ensuring strategies.  Here are some of my take-a-ways from this coaching session:

We provide links to Sarah’s favorite Shopify tools in the show notes. Make sure to check them out.