This edition of Breed presents… The Podcast sees us in conversation with Kuchar Swara. Kuchar is the Creative Director of the Telegraph Media Group, where he leads a design team across branding, editorial design, marketing, and whatever else is thrown at them. 

Originally from Iran, Kuchar arrived in London as a boy in the 1990s, going on to study typography at the London College of Printing. He started to attract attention while at Winkreative after working on the redesign for Italian art and architecture magazine Case da Abitare. magCulture’s Jeremy Leslie, who we’ve talked to previously for Breed presents, described his work as "an almost idealised version of early Modernist graphic design."

Working under Tyler Brûlé — the man behind Wallpaper* and Monocle — seems to have had an influence on Kuchar, as he co-founded the biannual men’s style magazine Port in 2011. 

As if that wasn't enough, Kuchar wanted to translate his graphic design skills into a 3D format. So, he started British watch company, Sekford, where his ability to fit things together in intricate detail was put to the test. The company name is inspired by Sekforde Street in Clerkenwell, where many British watches were once made.

Kuchar has won awards from D&AD, the Society of Publication Designers, the Society of News Design, and the Type Directors Club. And he occasionally judges on international design panels.