🏉🌟 Dive deep into the world of rugby union with the legendary Brian Ashton MBE, former coach of Bath and England, in this compelling episode of The Business of Sports Show. Ashton, a revered figure in the rugby community, shares his rich experiences, insights, and the wisdom accrued from a distinguished coaching career.

🏆🤔 The episode features an in-depth discussion about the 2007 Rugby World Cup, with a particular focus on one of the most debated moments in rugby history: Did Mark Cueto score that try against South Africa in the final? Hear Ashton's perspective on this momentous occasion and the impact it had on the game and his team.

📊 Additionally, Brian Ashton delves into the broader state of rugby union, analysing both its triumphs and tribulations. He candidly addresses the controversies surrounding the decisions made by Television Match Officials (TMOs) during the recent World Cup, offering his expert opinion on the mistakes made and the implications for the sport.

🚀 Looking to the future, Ashton discusses the potential of rugby 11s, a variation of the traditional rugby union format. He shares his insights on why this emerging format has the capability to revolutionise the sport, potentially making a significant impact on how rugby is played and enjoyed worldwide.

📺 Whether you're a rugby aficionado, a sports management enthusiast, or simply love a good discussion about the intricacies and evolution of sports, this episode is a must-watch.

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🗣️ Share your thoughts and questions for Brian Ashton in the comments section below. We’d love to hear your take on these engaging topics!

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