• Brian Childs' Customer Education Maturity Model

  • Mar 24 2024
  • Length: 47 mins
  • Podcast

Brian Childs' Customer Education Maturity Model By cover art

Brian Childs' Customer Education Maturity Model

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  • Summary

  • Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062

    [00:00:00] The Importance of Customer Education
    [00:07:37] Proving ROI for Customer Training Initiatives
    [00:13:51] The Importance of Training Programs and Brand Positioning
    [00:22:19] Using Training as a Sales Qualification Tool
    [00:26:01] Patterns in Sales Training Program Challenges
    [00:30:15] The intersections between customer education and data silos
    [00:36:03] Top Tips for Creating a World-Class Training Program
    [00:39:20] Career Power-Ups and Creating a Star Map of an Organization
    [00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes
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