Episodes

  • Decoding Dollars: Influencing Perception and Driving Sales
    Jul 16 2024

    Getting your pricing right is one of the most impactful tactics you can use to drive success in your business. Join Zack and Gabe as we dive even deeper into the psychology of pricing and discuss decoy pricing, scaling, framing, and how to position your products and services online.

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    39 mins
  • Decoding Dollars: The Psychology Behind Price
    Jul 1 2024

    Do you know what the most impactful factors are for increasing profit, or how your customers perceive value? Join Zack and Gabe as we dive deep into financial metrics that matter, and the psychology of pricing.

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    40 mins
  • Climbing the Ladder or Mastering the Craft: What's Your Move?
    Jun 26 2024

    How are you building your career? Join Zack and Gabe as we discuss the different career paths people take, and how you can become a strategic thinker, or a strategic doer.

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    39 mins
  • Sailing into Blue Oceans: Building a Moat Around Your Business
    Jun 19 2024
    This past week, Apple announced their latest software enhancements, as well as Apple Intelligence. Join Zack & Gabe as we discuss the impact this has on Apple's hardware and software business as the need for developers to build a moat around their businesses has never been greater.
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    43 mins
  • Customer Devotion: What is your Brand?
    Jun 6 2024

    How are major brands like Starbucks and McDonald’s leveraging technology alongside customer experience and loyalty? Join Zack and Gabe as we discuss the strategies behind mobile apps, and the impact it has on an organizations brand.

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    40 mins
  • CRO Playbook: From Clicks to Customers
    May 28 2024

    What does a conversion mean to you? Join us as we discuss different types of conversion actions and how you can improve your own CRO through personalized experiences.

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    40 mins
  • Say Hello to GPT-4o
    May 21 2024

    This week, OpenAI released a new AI model, GPT-4o that enables real time interactions with audio, visual, and text. Join Zack and Gabe as we discuss how we have used the GPT-4o model, and where this model could go in the future.

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    36 mins
  • Spill the Beans: Using Zero Party Data in Your Marketing
    May 14 2024

    What types of data are you using in your marketing strategy? Join Zack and Gabe as we discuss the types of data you can collect, and how to use it responsibly in a privacy-focused world.

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    42 mins