Episodios

  • Verne Harnish’s Blueprint for Establishing Authority and Scaling

    Verne Harnish’s Blueprint for Establishing Authority and Scaling
    Oct 17 2024
    Adam welcomes his old friend renowned entrepreneur and scaling expert Verne Harnish, known as "the Growth Guy." Verne shares his journey to becoming a global authority on business growth, emphasizing the importance of gaining true expertise and how writing books has been foundational to building his authority.


    He reveals strategies for leveraging books, speaking engagements, and events to create a "self-fulfilling prophecy" of growth opportunities. Verne provides insights on "owning a word" in your industry, the power of giving away content for free and using books as tools for customer acquisition and employee alignment. This episode is packed with actionable advice for entrepreneurs and business leaders looking to establish themselves as authorities in their fields and drive business growth.
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    47 m
  • Amazon Book Marketing Strategies for Maximum Impact

    Amazon Book Marketing Strategies for Maximum Impact
    Oct 10 2024
    This week, Adam and Joe are joined by Corrin Foster, Senior Director of Book Promotions and Marketing at Forbes Books and renowned Amazon expert, to explore effective book marketing on Amazon. Corrin shares insights from her 15-year journey to becoming a top Amazon authority, emphasizing the platform's complexity and the deep knowledge required for success.

    The conversation covers key pillars of Amazon book marketing: optimizing product pages for discoverability, driving traffic, leveraging consumer reviews, and strategic category positioning. They discuss utilizing Amazon advertising to target the right audience and the importance of generating reviews to build credibility. The episode concludes with tips on maximizing accessibility through multiple book formats and how listeners can connect with Corrin for more Amazon marketing expertise.
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    38 m
  • Become an Authority: Adam Witty’s Tips for Leaders

    Become an Authority: Adam Witty’s Tips for Leaders
    Oct 3 2024
    In this premiere episode of "Build Your Authority," Adam Witty and Joe Pardavila explore the fundamental question of who can be an authority and why building authority matters for business leaders. Adam shares insights from his nearly two decades of experience helping professionals become thought leaders, emphasizing that deep expertise in a specific domain is the foundation of authority.

    He stresses that building authority isn't about ego, but about having a greater positive impact by sharing knowledge and helping more people. The episode covers practical tips like leveraging "authority by association" and creating content that solves audience problems. Adam encourages listeners to identify their niche area of expertise and previews future episodes that will dive deeper into various authority-building strategies.
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    41 m