• 183. You Will Have Too Much Copywriting Work ... Here's What to Do
    May 15 2024

    For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your first client. But trust us—it doesn’t take much to suddenly become overwhelmed if you don’t have the right boundaries and systems in place.

    If you do find yourself drowning in copywriting work, Nicki and Kate are on hand in this episode, sharing the best tactics to deal with a swamped schedule. But that’s not all—they’re also digging into the proactive steps that will prevent future overwhelm. Listen in now to steer clear of the dreaded “feast or famine” trap and set yourself up for sustainable success.

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    Related Links

    • What Are Your Copywriting Business Rules?
    • Amp Up Your Copywriting Productivity With Ultra Scheduling
    • When the [ahem] Stuff Hits the Fan
    • How Can You Know if a Copywriting Deadline is Doable?

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    41 mins
  • 182. What's the Best Way to Communicate with Copywriting Clients?
    May 8 2024

    As a freelance copywriter, your business depends on getting work—whether it’s from existing or new clients. But managing multiple clients (and clients-to-be) with different needs, deadlines, and expectations can get a little hectic. So how can you protect your time, energy, and creativity without compromising on your quality of communication (or your own sanity)?

    In this episode, Nicki and Kate share their top tips for effectively communicating with clients, right from the initial outreach, all the way to project completion. Listen in now to find out how to set yourself up for successful communication with a client from the get-go, how to make sure you’re *never* at a client’s beck and call, and if texting clients is a smart move or a recipe for disaster.

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    Mentioned on this Episode

    • One Sec App
    • Hunter.io
    • RocketReach

    Related Links

    • Learning to Effectively Communicate as a Copywriter
    • What Are Your Copywriting Business Rules?
    • You Don’t Have to Work With Clients You Hate
    • How NOT to Pitch Potential Copywriting Clients

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    33 mins
  • 181. Reading Between the Lines of Copywriter Job Descriptions
    May 1 2024

    Whether you want to work as a copywriter on staff or as a freelancer, it’s always worth taking a look at job listings. (But remember: job postings are just a small fraction of the available opportunities!) The trouble is, many people get discouraged when they see the dreaded line: “Must have at least two years of experience”.

    One of the biggest mistakes people make when looking at job descriptions is taking everything as written in stone. But that is absolutely *not* the case! In fact, they’re really more of a wish list for the company. (And frankly, some are like that kid who writes to Santa Claus asking for the ability to fly!) In this episode, Nicki and Kate unpick some real LinkedIn copywriting job postings to show us why we shouldn’t say “no” to ourselves before someone else does.

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    Mentioned on this Episode

    • This Brand-New Copywriter Landed a Senior Copywriting Role

    Related Links

    • Why Companies Requiring Experience for Copywriting Jobs is a Good Thing
    • How to Land Copywriting Work with an Ad Agency
    • Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches
    • Why Freelance Copywriters Should Still Apply to Full-Time Jobs
    • Supercharged Job-Hunting Tactics

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    33 mins
  • 180. Thriving as a Neurodivergent Copywriter - Cleo's Story
    Apr 24 2024

    There’s a reason Dolly Parton (and many others!) found success singing about why working the 9 to 5 sucks—for a lot of people, it just does. And when you’re neurodivergent like Comprehensive Copywriting Academy student and coach Cleo, it can almost feel impossible.

    But since going freelance as a copywriter and being in control of nearly every aspect of her professional life, it has made it a lot easier for Cleo to thrive. Not only is she financially supporting herself as a single parent, she’s also working a heck of a lot less than 40 hours a week. In this episode, we hear all of the ways having a neurodivergent mind has been an asset for Cleo as a freelance copywriter and the wider impact it’s having on her personal life, too. Plus, we get to hear about a pretty mammoth win that puts her in a very exclusive club with the likes of F. Scott Fitzgerald!

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    Mentioned on this Episode

    • 5 Books to Read Written by Copywriters
    • View Cleo’s portfolio
    • Connect with Cleo on LinkedIn

    Related Links

    • Setting Boundaries as a Copywriter
    • Building Your Career for Maximum Flexibility
    • Tips for Neurodivergent Copywriters

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    37 mins
  • 179. Should You Offer Discounts or Sales on Your Copywriting Services?
    Apr 17 2024

    As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” Spoiler alert: Not a smart move. While discounts and sales might seem like a quick fix, they’re not a great way to start landing more clients.

    The good news is, there *are* ways to make yourself more marketable to potential clients. Listen in to find out the dangers of discounting your rates and how to effectively encourage potential clients to take action!

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    Mentioned on this Episode

    • How to Set Your Copywriting Rates

    Related Links

    • Are Your Copywriting Prices Leaving Money on the Table?
    • Why Most Advice About How to Price Your Services is Dead Wrong for You
    • Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
    • Set Your Copywriting Business Up for Financial Success

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    25 mins
  • 178. Combatting Anxiety-Inducing "What Ifs" with This Tactic
    Apr 10 2024

    It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human…). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of your panic-inducing “what if” scenarios.

    If you’re the type of person who tends to give yourself a hard time over every little setback (yes, we’re looking at you, high achievers!), you’ll definitely want to listen in to today’s episode. Join Nicki and Kate as they unveil a powerful tactic to reboot your confidence and remind you that, yes, you *can* do this!

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    Mentioned on this Episode

    • Why Some Copywriters Fail

    Related Links

    • Why People Tell You “Copywriting Is Hard to Get Into”
    • Fight These 10 Fears with a Systematic Process
    • Why Setbacks and “Failures” Don’t Mean What You Think They Do

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    28 mins
  • 177. Reframing Your Copywriting Goals to Align with Your Values - with Jessica Lackey
    Apr 3 2024

    As the owner of a freelance business, you *want* to keep growing but it can be hard to know where to go next in a way that stays true to your vision. And most importantly, how do you get there without burning out? As the leader, you’re steering the ship of your business solo, and it can feel lonely without anyone to help you make sense of what’s next.

    Instead of following someone else’s roadmap or throwing more shiny objects at the problem, it’s time to craft your own path to success. Meet Jessica Lackey, a strategy and operations advisor who combines her wealth of experience working within a huge range of businesses—from global brands to solopreneurs—with a human-centered approach, to help entrepreneurs grow and scale sustainable businesses. She joins Nicki and Kate to help you think more deeply about your business’s challenges, goals, and how to build a solid foundation from the roots up.

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    Mentioned on this Episode

    • Visit Jessica’s Website
    • Follow Jessica on LinkedIn
    • Follow Jessica on Instagram

    Related Links

    • The Fastest Way to Grow Your Copywriting Business
    • Career Resolutions to Make Right Now
    • Your Copywriting Business Plan for a Successful Year
    • Preventing Burnout as a Copywriter
    • 5 Ways to Instantly Improve Your Copywriting Portfolio Site

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    38 mins
  • 176. How This Ex-Teacher Joined the Filthy Rich Writer Team—As a Copywriter - Rebecca's Story
    Mar 27 2024

    Life has a funny way of coming full circle sometimes. But if you’d told ex-teacher Rebecca that, just ONE YEAR after signing up to the Comprehensive Copywriting Academy, she would be copywriting for the Filthy Rich Writer team…well, it’s safe to say she would have laughed in disbelief.

    In this episode, we find out the secret ingredient that set her pitch apart from the rest—and helped her land a client she *never* thought was possible. Listen in to hear more about how the CCA paved her escape route out of teaching, allowing her to enjoy more freedom and flexibility as a new mom.

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    Mentioned on this Episode

    • Rebecca’s Portfolio
    • Are You Living in the Gap or the Gain?

    Related Links

    • Transitioning Out of Teaching to Copywriting – George’s Story
    • Her Goal Was to Replace Her Teaching Income in 5 Months: She Did It in 6 Weeks
    • Great Summer Job for Teachers: Copywriting
    • Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches

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    38 mins