Welcome to another insightful episode of "Build Your Salon"! I'm thrilled to share with you some groundbreaking ideas that could revolutionise the way we run our salons. In this episode, we dive into the concept of a universal skin test for all hair and beauty services. Imagine the simplicity and efficiency of having one standardised test that could be used across the entire industry. It would not only reduce bureaucratic hassles but also enhance the customer experience and potentially boost our revenue.

But that's not all. I also tackle the age limits on apprenticeship contracts. It's time we break down these outdated barriers and promote age inclusivity in our industry. By lifting these restrictions, we can offer equal opportunities to all aspiring apprentices, regardless of their age, and enrich our workforce with diverse talents.

I'll be sharing my thoughts on these bold changes and would love to hear your views as well. Together, we can create a brighter future for the salon industry. So tune in, get inspired, and let's transform our salons for the better!

And don't forget to reach out to me at phil@buildyoursalon.com with your thoughts or if you have any questions for our monthly Q&A episode. Your feedback and participation are what make this podcast truly special.

Thank you for joining me, and until next time, take care!

Welcome to another exciting episode of the Build Your Salon podcast. I'm thrilled to share some valuable insights with you on transforming first-time salon visitors into loyal clients. In this episode we'll explore how to boost client loyalty and achieve significant business growth.

We kick things off by discussing the importance of goal setting and revisiting both business and personal goals to stay on track throughout the year. By breaking down large objectives into manageable weekly, monthly, and quarterly goals, we ensure continuous progress and alignment. With the mid-year mark upon us, it's the perfect opportunity to reset and refocus on our aspirations, ensuring we maintain momentum all year long.

Next, we dive into practical strategies for creating meaningful connections with clients beyond their first visit. I'll share how to make new clients feel welcomed even before they step into your salon through personalised communication and thoughtful gestures. Acquiring new clients can be costly, so I'll provide easy-to-implement tips to build and maintain engagement. We'll discuss enhancing pre-visit interactions with tailored emails and sharing your salon's ethos to make new clients feel valued and comfortable.

Join me as we explore these strategies and more, ensuring your salon business thrives by turning new visitors into loyal, long-term clients. I can't wait to hear your thoughts and success stories!

(Editor's Note: You can find the episode Phil talks about here https://buildyoursalonpodcast.com/blog/108-how-quickly-can-you-train-the-perfect-salon-client)

In this enlightening episode of the podcast, I had the absolute pleasure of delving into the intricacies of salon pricing and the empowerment of freelancers with the exceptional Ruth Lundstrom. With over twenty years of hands-on experience in the beauty industry and as the pioneering mind behind the Freelance Suite, Ruth offered a treasure trove of knowledge that is sure to transform any salon business.

Our conversation journeyed from Ruth's formative years as an apprentice to her challenging yet insightful tenure managing a salon at Regis. She highlighted the significance of strategic pricing, a factor often overlooked yet paramount to long-term success. We tackled the prevalent fears new freelancers face, particularly the trap of underpricing, and discussed how to establish a profitable and sustainable pricing structure.

Furthermore, Ruth and I delved into the bold move of positioning a salon at the high end of the market, the rewards it can reap, and the cruciality of maintaining profit margins. Ruth's transition from freelancing to supporting others through the challenges of COVID-19 lockdowns led to her creation of an e-guide on pricing and a business-simplifying app, showcasing her dedication to aiding the freelance community.

To cap off the episode, Ruth imparted some indispensable advice for budding salon professionals, stressing the importance of continuous education and impeccable customer service. Her inspiring story of resilience and innovation serves as a beacon for anyone looking to thrive in the beauty industry.