In this episode, James is joined by Mahesh Baxi, Co-Founder & CEO at Provus.

Throughout the episode, Mahesh shares his journey in the Salesforce ecosystem and his previous 30 years experience in the world of quote-to-cash.

Mahesh talks to the challenges of the quote-to-cash domain and the evolution of the Salesforce platform. James and Mahesh cover Provus automating services coding processes and the benefits of a data-driven configuration approach. Mahesh also shares effective marketing strategies, including participating in events like Dreamforce and establishing thought leadership through content generation.

Takeaways

• Understand the quote-to-cash domain and the challenges it presents in order to develop effective solutions.
• Consider the evolution of the Salesforce platform and its features when deciding to build an app on force.com.
• Prioritize adoption and user personas when designing and architecting a product.
• Establish credibility and position yourself as a knowledgeable authority in your domain to win large customers.
• Templatize and use a data-driven approach to onboarding to reduce service overhead and improve customer success.
• Participate in events and establish thought leadership through content generation to generate buzz and attract customers.
• Build relationships with Salesforce AEs and SEs to gain traction in the Salesforce ecosystem.
• Be aware of the challenges and competition in the ISV ecosystem within Salesforce and develop a go-to-market strategy accordingly.

About Provus

Provus help organizations to optimize their quoting process with a purpose-built platform for enterprise services organizations.

Want to join the podcast?

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to podcast@unaric.com and we'll be in touch.