In this episode of the I Love Coaching Podcast, Adam Roach and Jess Weber discuss the Trust Matrix - a model they have created to help coaches build trust with potential clients. The Trust Matrix consists of five steps: 1. The Stadium Pitch, 2. the Macro Problem Solution Cycle, 3. the Attractive Character, 4. the Micro Problem Solution Cycle, and 5. the Value Proposition.

They emphasize the importance of being authentic and relatable in order to attract the right people into your coaching business. They also offer a printable version of the Trust Matrix to listeners who DM them the word 'coach' on Instagram.

Takeaways

• Building trust is essential for coaches to attract clients
• The Trust Matrix consists of five steps: the Stadium Pitch, the Macro Problem Solution Cycle, the Attractive Character, the Micro Problem Solution Cycle, and the Value Proposition
• Being authentic and relatable is key to building trust and attracting the right clients.
• Coaches should focus on engaging with their audience and sharing their experiences and expertise
• The Trust Matrix helps coaches establish their authority and credibility in their niche

Sound Bites

"The reason why you don't have any clients is because there's a lack of trust."

"You have to have a foundation and clarity around your experiences and who you are as a person because you are the brand."

Chapters

00:00 Introduction and Welcome

02:58 The Trust Matrix: An Overview

08:27 Building Authority and Attracting Clients

18:21 The Five Steps of the Trust Matrix

25:50 Creating a Compelling Value Proposition

31:38 Taking Action and Conclusion

DM the word 'COACH' on Instagram for your printable version of the trust matrix.