If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey.

In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what inspires her and how she juggles her HR Business Partner role aside from working weekly in employer branding.

Maiju works for one of our clients, Airbus Defence and Space Finland. Us three have worked together closely since early 2023 when we first created their employer branding strategy based on the Magnetic Employer Branding Method™️.

In August 2023, the three of us formed an employer branding team and Nora and I have supported Maiju in building, learning and maintaining a consistent employer brand marketing process with pretty outstanding results and impact.

We discuss Maiju's career path into employer branding, how she juggles all her responsibilities while maintaining weekly employer brand marketing chores and what it feels like working so closely with an external employer branding agency.

🔗 If you want the text version or watch the video version, jump right here >

Or type modernemployerbrand.com/podcast185 on your browser if the RSS link does not work.

Connect with Maiju Karppinen at Airbus Finland on LinkedIn: https://www.linkedin.com/in/maiju-karppinen/

Connect or follow me on socials:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional.

We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers.

In this episode, Nora and I discuss her three must-know tips for anyone looking to build a stellar career in employer branding.

Think of it like getting a masterclass from Yoda but with less green and more sass!

🔑 Key Highlights:

1. 360 view of the company, its people and the talent market: You must understand your “product” and your competition, know your key selling points and what benefit employer branding can create for the business.

2. Thirst for knowledge: Being curious enough to stay ahead of the curve in an ever-evolving field.

3. Nora on how she maintains her employer branding knowledge on top of the game.

Intrigued?

Trust us; you’ll want to grab your headphones, settle in, and soak up these invaluable insights.

Are we connected yet on socials?

Connect with me:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Connect with Nora:

LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/

Instagram: https://www.instagram.com/noranykanen/

What if you were awarded as the Employer Branding Professional of the Year?

Wouldn't that be pretty amazing for you, your career, and your life?

Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland.

She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards.

In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an employer branding professional of the year.

• Nora’s backstory

• How she EB-dated us for years before joining our agency

• How the Magnetic Employer Branding Method™️ has helped Nora to grow as an employer branding professional

• What has been elementary in supporting her growth and success as an employer branding professional

• Nora’s three tips on building a magnetic employer branding career

Connect with Nora:

LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/

Instagram: https://www.instagram.com/noranykanen/

Connect with me:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Share this episode with someone who you think would enjoy hearing Nora's inspiring employer brand career story!