In this episode of the Business of Aesthetic Podcast, we welcome Dr. Kay Durairaj, a renowned facial plastic surgeon from Pasadena, California. Dr. Kay, known for her expertise in both surgical and non-surgical treatments, shares her journey through the world of aesthetics, insights into launching a skincare line, and the importance of balancing personal life with a demanding medical career. She also offers valuable advice to new practitioners and explores future trends in aesthetics, including AI and longevity treatments.

In this episode, Ryan Davies and Naren Arulrajah discuss maximizing ROI and cost-effective digital marketing strategies for aesthetic practices. They highlight common pitfalls in digital marketing, such as needing to know the cost of marketing and having a poor phone experience. They also explore strategies for optimizing Google Ads and social media ads, as well as alternative digital marketing methods like SEO. The importance of tracking marketing efforts and comparing cost efficiency and effectiveness is emphasized. The episode concludes with a discussion on the value of a marketing strategy meeting.

In this episode, Naren Arulraja speaks with Adrienne Easterling, founder and CEO of Vaux Aesthetics. Adrienne shares her journey of growing her aesthetics practice from zero to over $3 million in revenue within two years. She discusses key strategies that contributed to her success, such as implementing membership plans, building an in-house marketing team, and creating a standout patient experience. Adrienne also touches on hiring practices, team culture, and her unique approach to under-eye filler training.