Welcome to another episode of The Business of Endurance podcast! Today, we have the pleasure of speaking with the extraordinary Heather Jackson. Heather is a retired professional triathlete with multiple Ironman & 70.3 wins and a Kona podium to her name, who has transitioned into ultra running and gravel cycling, showcasing an incredible journey of endurance and versatility. Known for her mental resilience and ability to push through diverse sporting challenges, Heather nearly made the Olympic ice hockey team before shifting her focus to triathlons. In this episode, Heather shares her favourite win at the iconic Escape from Alcatraz Triathlon, discusses the mental tactics she employs, and provides insights into her unique nutritional strategies for various endurance events. We also delve into her journey into triathlon, her approach to mental recovery, and the business side of her athletic career, including marketing and securing sponsorships. Whether you’re an aspiring athlete or a seasoned professional, Heather’s experiences and advice offer valuable lessons in fitness, life, business, health, and nutrition. Tune in for an inspiring conversation!

Highlights:

• Heather's Greatest Win: Escape from Alcatraz
• The Challenges and Thrills of the Escape from Alcatraz
• Learning from Defeats and Bad Days
• Transitioning Between Sports
• Training and Nutrition Strategies
• Marketing and Sponsorship Insights
• Swimming Challenges and Group Dynamics
• Book Recommendations and Final Thoughts

Links: Click here for additional helpful content & click here to book a call with Claire Fudge.

Connect with Heather Jackson on LinkedIn & Website

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We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to another episode of The Business of Endurance, Matt Fitzgerald, a prolific author with 35 books to his name, shares his captivating journey as a runner and writer. The conversation covers his experiences from starting as an 11-year-old runner, attempting to go pro at 46, to documenting his endeavours in books such as 'Running the Dream' and 'Iron War.' Matt delves into the importance of mindset, the impact of rivalries on performance, and the principles of mental conditioning for runners. He also discusses his books, 'Racing Weight' and 'Diet Cults,' focusing on healthy eating for athletes. Additionally, Matt introduces the concept of the Dream Run Camp, a unique experience for runners to fully immerse themselves in their sport. The episode also touches on Matt's battle with long COVID and his ongoing recovery journey, including the holistic strategies he's employing to improve his condition. He previews his upcoming book 'Dying to Run,' which documents his struggles and hopes for a full recovery. To conclude, Matt shares his insights and advice for those suffering from long COVID and highlights the importance of persistence and marginal gains in both athletic performance and recovery.

Highlights:

• Matt's Journey to Becoming a Pro Runner
• Lessons from the Pros
• The Dave Scott and Mark Allen Rivalry
• Mental Conditioning for Runners
• Pain Management and Training as Treatment
• Balancing Professional and Personal Passions
• Diet and Nutrition Insights
• Dream Run Camp Experience
• Books and Inspirations
• Dealing with Long COVID

Links:
Click here for additional helpful content

Connect with Matt Fitzgerald on his LinkedIn & Website

Explore The Limitless Life Workshop

We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to another episode of The Business of Endurance, where we explore the edges of human potential through the lens of science and personal experience. Today, we're honoured to host Alex Hutchinson, the author of "Endure," a book I rate as one of the best I've ever read. "Endure" isn't just a book; it's a journey into the heart of human capacity. Alex delves deep into the mental aspects of endurance sport, sparking more thought on this topic than any other work in the field. His insights are a beacon for athletes, coaches, and anyone fascinated by the limits of human performance. Today's conversation spans from the incredible feats of athletes like Eliud Kipchoge, whose sub-2-hour marathon stands as a testament to breaking mental and physical barriers, to the everyday applications of endurance science in business and personal health. We'll discuss how mental conditioning shapes top-tier athletes, how AI will impact the world of business and sport and dive into how the perception of effort can redefine what we believe is possible. His profound knowledge helps us understand the intricacies of endurance, not just in sport, but in every challenging aspect of our lives, so I know you are going to love this episode with the incredible Alex Hutchinson.


Highlights:

• The Sub 2 Marathon Project
• Breaking Mental and Physical Limits
• The Role of Technology in Endurance Sports
• Balancing Technology in Endurance Sports
• The Impact of AI on Endurance Sports
• AI's Influence on Journalism
• Exciting Developments in Sports Nutrition
• Recommended Reads and Influential Books
• Creative Process and Overcoming Blocks

Links:

The AI Advance with Charles Reading
The Data Decoder by Claire Fudge

Connect with Alex Hutchinson on his LinkedIn & Website

Explore The Limitless Life Workshop

We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

Welcome to another episode and season of the Business of Endurance, where we explore the inspirational journeys and practical wisdom of remarkable individuals who blend passion with perseverance. Today, we're thrilled to host Chloe and Jeff Smith, the dynamic father-daughter duo behind Bigmoose and Bigmoose Coffee Co. What started from a profound personal loss has grown into a beacon of hope and community support in Cardiff. Jeff, a former professional athlete turned philanthropist, and Chloe, a record-setting mountaineer and passionate advocate for mental health, have combined their adventuresome spirits to create more than just a café. They’ve established a charity dedicated to drastically cutting down the waiting time for mental health services and supporting those in need through innovative community-focused solutions. Join us as we dive into their heartfelt story, learn about their unique business model, and uncover the powerful life lessons they’ve gathered along their impactful journey. As a business coach, there is so much wisdom in this episode that I guarantee you'll take both inspirational and practical life advice away from it, plus if you hang around until the end, I've got a gift for you that will have you creating a legacy as amazing as Jeff & Chloe's!

Highlights:

• Climbing Kilimanjaro: A Life-Changing Journey
• The Origin of Big Moose: A Legacy of Love
• Big Moose Coffee Company: A Community Hub
• Overcoming Challenges: From Soup Kitchen to Coffee Shop
• Jeff's Mountaineering Adventures
• Chloe's Mentorship and Community Impact
• Mental Health Support at the Coffee Shop
• The Transformative Power of Everest
• Overcoming Adversity: The Coffee Shop's Struggles
• Jeff's Parkinson's Diagnosis and Its Impact
• Raising a Million Pounds for Mental Health
• Books That Inspire and Guide
• Future Goals and Legacy

Follow Bigmoose: Website | LinkedIn

Connect with Chloe Smith and Jeff Smith on LinkedIn

Explore The Limitless Life Workshop

We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

In anticipation of season seven of 'The Business of Endurance' podcast, the Charlie Reading and Claire Fudge explore recurring themes from past episodes. They delve into the concept of marginal gains in both nutrition and business, referencing specific examples like athletes' performance and business strategies. The importance of goal setting is discussed, highlighting its impact across different life areas. Additionally, they touch on mental resilience and behaviour change, relating it to both nutrition and business practices. The episode closes with information on available resources, workshops, and downloadables to help listeners enhance their endurance in various aspects of life.

Highlights:

• Exploring Marginal Gains
• Marginal Gains in Business
• The Power of Goal Setting
• Mental Resilience in Nutrition
• Building Resilience in Business

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.


Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

Find out more about the 4th Discipline here

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

In the final episode of season six of The Business of Endurance, hosts Charlie Redding and Claire Fudge reflect on the standout moments and key takeaways from a memorable season. They discuss inspiring interviews with guests like Nick Kershaw of Impact Marathons, Olympic swimmer Steve Parry, and world record holder Nick Butter. Each guest's unique stories, from community-focused marathon events to pivotal life lessons from sports, offer deep insights into endurance, business, and life. Looking forward, the hosts hint at exciting guests for season seven, including renowned figures in endurance sports and nutrition.

Highlights:

• Nick Kershaw's Impact Marathons.
• Steve Parry's swimming and business lessons.
• Nick Butter running a marathon in every country.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.


Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

Find out more about the 4th Discipline here

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

Hosts Charlie Redding and Claire Fudge of 'The Business of Endurance' reflect on the impactful episodes of their sixth season, featuring inspiring guests such as triathletes Indie League and Claire Danson. They revisit key takeaways, including Indie's rapid ascent in the racing world and Claire Danson's remarkable comeback from a tragic accident to para-athlete success. They also delve into personal insights from interviews with each other, discussing goal-setting, growth mindsets, and achieving athletic milestones. As they look forward to season seven, they urge listeners to subscribe and leave feedback to help continue bringing top-tier guests to the show.

Highlights:

• Season Recap
• Highlighting Indie Lee's Journey
• Claire Danson's Inspiring Story
• Host Interviews and Reflections

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.


Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

Find out more about the 4th Discipline here

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

Hosts Charlie Redding and Claire Fudge wrap up the sixth season of their rebranded podcast, 'The Business of Endurance.' They reflect on a successful season characterised by shorter, more impactful episodes and commend the incredible guest lineup. Notable discussions include Joe De Sena's unique take on resilience, Sophie Power's inspiring experience at the UTMB while breastfeeding, and Sebastien Bellin's gripping survival story linked to the Brussels airport bombing. Each guest provided valuable takeaways and stories, offering listeners a rich tapestry of endurance insights.

Highlights:

• Joe DeSena on Resilience
• Sophie Power's Inspiring Story
• Sebastian Bellin's Journey

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.


Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

Find out more about the 4th Discipline here

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline