I break down the 20 essential franchise terms you need to know before making your first investment. Understanding these terms could be the difference between success and failure in your franchise journey.

Here's what you'll learn:

• The crucial difference between a franchisor and franchisee
• What the Franchise Disclosure Document (FDD) is and why it's important
• How to interpret franchise fees, royalties, and start-up costs
• The significance of exclusive territories and agreement terms
• Key concepts like AUV, item 19, and local advertising

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3 ways I can help you make money through franchising:

- Learn the basics from my weekly newsletter

- Work directly with my team to buy your first franchise

- Scale your franchise to 8-figures by joining my private community

Find me on X / Twitter, LinkedIn, & YouTube

Insurance is a necessary evil. In this episode I sit down with Wade Milward the CEO of Rikor Insurance, a leading insurance broker in the franchise industry.

Insurance is complicated and it's important to understand what you need and why you need -- especially when sh*t hits the fan

Send me a text

3 ways I can help you make money through franchising:

- Learn the basics from my weekly newsletter

- Work directly with my team to buy your first franchise

- Scale your franchise to 8-figures by joining my private community

Find me on X / Twitter, LinkedIn, & YouTube

I reveal how I used smart debt to build a $45 million franchise empire. I'll show you the razor-thin line between using debt to scale your business and financial ruin.

Here's what you'll learn:

• The difference between smart debt and dumb debt
• How I turned a $130K down payment into a $45M business
• Which banks are the secret weapon for growth
• The power of seller financing in franchise acquisitions

I'll also share my cautionary advice for new business owners

Send me a text

3 ways I can help you make money through franchising:

- Learn the basics from my weekly newsletter

- Work directly with my team to buy your first franchise

- Scale your franchise to 8-figures by joining my private community

Find me on X / Twitter, LinkedIn, & YouTube