• The Great Twitter Makeover: When Twitter Became X
    Aug 23 2024

    In this episode of The Busy Business Owner, Kellen Kautzman takes you on a wild ride through the recent rebranding of Twitter to X. From Elon Musk’s ambitious vision of creating an all-in-one "everything app" to the introduction of new features like 4,000-character Xeets and tiered subscriptions, this episode covers it all. Join Kellen as he breaks down the changes, challenges, and controversies surrounding the platform formerly known as Twitter. Whether you're a business owner trying to navigate these shifts or just curious about the latest in social media, this episode is packed with insights, humor, and a few surprises along the way.

    Promote Your Business with AI:
    As the digital landscape continues to evolve, businesses must stay ahead of the curve. That's where Send It Rising comes in. As the premier AI marketing agency, we specialize in helping businesses harness the power of AI to create stunning, effective marketing strategies. From AI-driven content creation to advanced analytics, Send It Rising can transform your marketing efforts and deliver results that exceed expectations. Don’t just adapt to the future—lead it. Learn how our AI expertise can take your business to the next level by visiting SendItRising.com.

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    5 mins
  • Unlocking Google's New AI Image Metadata: A Game Changer for SEO!
    Jul 10 2024

    In this episode, we're diving into an exciting update from Google Search Central that's transforming the world of digital imagery.

    Discover how Google's latest support for labeling AI-manipulated images with IPTC photo metadata can enhance your SEO efforts and boost your content's visibility. Learn about the newly supported 'AI Generated' label, the practical steps to embed this metadata using tools like ExifTool, and the benefits of properly labeled images for your business.

    Join us as we break down these updates, explore the implications for content creators and website owners, and provide actionable insights to stay ahead in the digital game.

    Tune in and let’s navigate the future of SEO together!

    Show Notes:

    • Introduction to Google Search Central's new AI image metadata support
    • Explanation of IPTC Photo Metadata and its significance
    • How to label images as AI-generated using metadata
    • Step-by-step guide to embedding metadata with ExifTool
    • Practical benefits of AI image labeling for SEO and content credibility
    • Key takeaways and actionable tips for content creators

    Interest in how AI can change your company? Please send us an email at info@senditrising.com or book time with Kellen here - https://calendly.com/kellenkautzman

    #AI #SEO #GoogleUpdates #DigitalMarketing #BusyBusinessOwner

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    5 mins
  • Recession Warning! High Interest Rates & Stock Market Crash Looming, Amazon & YouTube Make Bold Moves!
    Jul 1 2024

    In this episode, we dive into the pressing economic indicators and predictions that every business owner needs to know. Analysts are sounding alarms over high interest rates and inflation, forecasting a potential recession that could see stocks plummet by up to 30%. We'll explore what this means for consumer spending and how businesses can strategize to maintain cash flow and protect investments.

    But it's not all gloom and doom. We also highlight strategic moves by major players like Amazon, which is investing an additional $15 billion in India, signaling significant growth opportunities in the region. Learn how to leverage these insights for your business.

    In the tech sphere, YouTube is rolling out new features for Premium subscribers, including picture-in-picture viewing for Shorts, channel mentions in comments, and downloadable Shorts. We discuss how these updates can enhance your content strategy and engage your audience more effectively.

    Join us as we unpack these critical developments and provide actionable takeaways to help you navigate these challenging times and capitalize on new opportunities. Don't miss out on this essential episode for staying ahead in today's dynamic business landscape!

    Schedule a free private AI marketing consulting session with Send It Rising here.
    Feel free to call (702) 263-0141

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    10 mins
  • Tech Tangles: AI, Algorithms, & Legal Showdowns
    Jun 24 2024

    Join us on June 24th for another riveting episode if the Busy Business Owner Podcast.

    1. "Bye-Bye TikTok?" - Explore TikTok's fight against the U.S. government's "Foreign Adversary Controlled Applications Act," which could force a sale or ban the app by January 2025.
    2. "Meta's AI for Reels" - Discover how Meta's new automated feature is transforming Reels creation, though it might mean losing some creative control.
    3. "Instagram's Chat Widgets" - Learn about Instagram's new chat widgets designed to boost DM engagement with features like countdowns and timezone displays.
    4. "NY Teen Algorithm Ban" - New York's new legislation aims to protect teens from algorithmic feeds, highlighting the ongoing battle between state and federal regulations.
    5. "Google's AI for Ads" - Google is automating lead credits for Local Services Ads, promising greater efficiency and fairness.
    6. "Ad Agencies and AI" - Forrester reports that 91% of U.S. ad agencies are diving into generative AI, despite concerns over legal and privacy issues.

    Interested in improving your digital marketing? Check out out at SendItRising.com.

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    11 mins
  • YouTube's Thumbnail A/B Testing, IRS Rejects Tax Credit Claims & More
    Jun 14 2024

    In this episode, we break down YouTube's long-awaited thumbnail A/B testing feature that's set to make creators obsess even more over their tiny images. We'll also explore YouTube's AI-driven comment sorting on Shorts and what it means for your viewing experience.

    But that's not all! The SBA is rolling out new $5 million credit lines for small businesses, promising easier access to funds (if you can navigate their website). Meanwhile, the IRS is cracking down on pandemic-related tax credit claims, rejecting over 20,000 filings—so beware!

    LinkedIn joins the AI craze with new tools for job seekers and premium company pages, while Instagram tests even more intrusive ad formats. Plus, YouTube's fancy new Google Lens integration promises to make your video searches more visual than ever.

    Are you interested in digital marketing that would make your grandma proud? Look no further than SendItRising.com.

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    11 mins
  • YouTube Incorporates AI, X Offers Advanced Analytics, SnapChat AR Study
    Jun 10 2024

    X is rolling out more detailed analytics for content performance. Yay! But wait, there’s a catch—it’s only for those elite X Premium subscribers.

    Snapchat has just dropped some groundbreaking news: augmented reality (AR) is apparently the secret sauce for brand promotion. Who knew? Partnering with Omnicom Media Group and Amplified Intelligence, Snap decided to test if AR could sprinkle some engagement fairy dust on ad campaigns.

    YouTube introduced new AI tools at their "Made on YouTube" event to simplify video production and boost "creativity":

    1. Dream Screen: Type a description to generate custom video backgrounds.
    2. YouTube Create App: A mobile app offering editing tools like trimming, filters, music, and captions.
    3. AI Topic Suggestions: YouTube Studio will suggest video topics and outlines based on viewer interests.
    4. AI-Powered Dubbing (Aloud): Translate and dub videos into multiple languages.
    5. AI Music Search: Describe the music you need, and AI will find royalty-free tracks.

    Looking for an advantage with your marketing? Look no further then Send It Rising, your ethical Digital Marketing agency.
    Email - info@senditrising.com
    Phone - 702-263-0141


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    11 mins
  • I Am Back!
    Jun 9 2024

    Yes, it's been quite the hiatus, but I am back. This is the start of some solo episodes I'll be doing. I hope you all have been well.

    Don't forget to swing by SendItRising.com if you or someone you know is looking for marketing help.

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    14 mins
  • Saint William - Hopelink Speech
    Jan 17 2023

    We're back at hopelink giving another speech to 42 staff members and they even sing!

    Incredible! I know.

    Send It Rising - https://senditrising.com/

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    21 mins