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Ever wondered how technology can revolutionize financial advisory services? Join us as we sit down with David, the visionary founder of Harness Wealth, who shares his mission to simplify financial management for next-generation equity holders and business owners. Inspired by his tenure at Compass, David reveals how digital tools can transform CPAs and advisors' service delivery, making financial advisory more seamless and impactful. From the dual market approach targeting both consumers and CPA firms to the innovative ways Harness is shaking up the industry, this episode is packed with insights on creating a tech-powered financial experience.

In this compelling conversation, we dig deeper into the true value of financial advisors, beyond just market performance, and their critical role in providing stability and confidence to clients. David opens up about the unique challenges and thrills of running a small business in high-stakes sectors like real estate and tax. Discover how leveraging tax data can enhance decision-making and the intricacies of scaling a business with external capital. David also shares his mindset on viewing pressure as a privilege, showcasing how this perspective drives success and excellence. Don't miss this episode filled with inspiring stories, testimonials, and practical advice for both advisors and entrepreneurs.

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Have you ever wondered if you could thrive after leaving a secure corporate job to start your own business? Meet Kate McKeever, the inspiring owner of Lilac Accounting, who made a courageous leap from a stable wedding industry job to successfully launching her own accounting firm. In this episode, Kate shares her journey, from the initial motivations and challenges to the effective strategies she used to attract clients. Discover how in-person networking and a consistent social media presence helped her build lasting relationships and gain traction with her target clientele.

Kate also opens up about the invaluable lessons she learned along the way, emphasizing the significance of automating and delegating tasks to escape the grind of daily operations. She candidly discusses overcoming imposter syndrome with the help of mentors and mastermind groups, leading to increased confidence and refined service offerings. Additionally, Kate proudly speaks about achieving financial independence and evolving her soft skills. For those looking to expand their services, Kate offers actionable advice on transitioning from bookkeeping and tax work to offering fractional CFO services, including insights from her first 10 months in this new role. Tune in for a wealth of knowledge and motivation to take your own leap towards entrepreneurial success.

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Unlock the secrets to transforming your business with Stewart Ervin, the mastermind behind Bracket Management. From launching a fence company at just 16 to becoming a distinguished fractional CFO, Stewart shares his journey and pivotal moments that shaped his career. You'll learn how he rebranded his company in 2019 and leveraged hands-on experience in various roles to become a sought-after business turnaround expert, specifically for manufacturing firms with revenues between $9m to $15 million.

Ever wondered how to attract clients without relying on referrals? This episode is packed with practical strategies for firms with limited marketing budgets. We delve into the challenge of educating potential clients on the need for fractional CFO services, often before they realize it themselves. Stewart shares his experiences as an operational-leaning CFO, using LinkedIn cold outreach, offering free resources, and targeting the right demographic to gradually build a strong client base.

Stewart also discusses the power of LinkedIn for business growth and client acquisition. Learn about the importance of consistent posting and value-driven content, along with complementary methods like public speaking and local networking events. We wrap up with an insightful discussion on value-based pricing, where Stewart explains how to ensure clients receive a significant return on their investment. Discover the key to client retention through hands-on engagement and regular feedback, and understand why it’s crucial to differentiate yourself as a fractional CFO. Don't miss out on Stewart's invaluable advice for achieving long-term success.