CLTV University Podcast

By: Casey Hill
  • Summary

  • The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
    © 2023 CLTV University Podcast
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Episodes
  • How to build real community w/ Jillian and Matt from SPI Media
    Jan 3 2023

    Summary:

    - Be a guide for customers, and over time that will increasingly improve LTV
    - Difference between a community and an audience
    - How to allow your community members to connect with each other instead of it just being a megaphone from the company
    - Make community members a core part of your company's journey (ask feedback and get inspired by them!)
    - Have a goal for your community
    - How to set up your questions for success by coordinating with your community
    - Do you have a dedicated community point person or is it just another task for marketing
    - What community platforms work well
    - The challenges with using Social Networking platforms (Like Facebook)
    - ROI of community

    Check out the incredible content from our friends over at SPI Media via their all-access pass. You can use code "bonjoro" for a 20% discount. 

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    29 mins
  • 3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan
    Aug 24 2022

    Summary: 

    • Do you know your CLTV at 30, 60, 90, and 180 days?
    • LTV starts with the first purchase
    • LTV by campaign (vs. Global LTV)
    • Most companies have a random customer journey strategy (and why that's a huge hole)
    • LTV is not one number
    • Understanding front-end vs. back-end revenue
    • Look at LTV/AOV
    • How to use your LTV data to market more effectively
    • How to reduce barriers to entry and minimize friction to maximize CLTV
    • Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
    • LTV in B2B vs. B2C
    • LTV by channel
    • LTV is not a static number
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    32 mins
  • How to be Proactive to build a Healthy Customer Ecosystem w/ ActiveCampaign's Hailey Whitney
    Jul 8 2022

    -Focusing on CSAT (Customer Satisfaction) and NPS (Customer Loyalty) can be powerful leading indicators

    -Be proactive and check in with customers

    -Have tangible goals around gathering feedback

    -Aligning leadership around customer needs as you scale

    -Separate and layer customer phase

    -Anticipating and responding to customer challenges

    -Being an organization led by Voice of the Customer

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    23 mins

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