• CMO Insights on ABM Strategies for the New B2B Landscape

  • Jan 17 2024
  • Length: 50 mins
  • Podcast

CMO Insights on ABM Strategies for the New B2B Landscape

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  • Summary

  • With all the noise flooding today's B2B sales channels, even the savviest marketing teams struggle to connect with their best-fit accounts. Tune into this episode of Test. Learn. Grow to hear from our CMO guests on how Account-based Marketing (ABM) allows businesses to get more targeted in how they engage their dream accounts. By coordinating marketing and sales teams to focus on the accounts that matter most, companies can have more relevant and impactful connections. Taking an ABM approach has helped streamline processes, boost efficiency, and build stronger relationships between company and customer.

    ABM is a process that takes time to pay dividends. Hear how to get organizational buy-in and manage long sales cycles while you wait for revenue to follow. Our guests share tips to refine your ABM approach. You’ll understand how to measure results and effectively connect marketing activities to pipeline impact.

    Make your ABM strategy more than just tech. Coordinate your outreach to bring those key accounts into your fold.

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