In episode five, the hosts discuss their favorite tools for marketing and sales success. The conversation zeroes in on tools they can’t live without. Slack. Monday.com. Canva. They also get candid about tech that doesn’t do it for them—sorry Meltwater and BrightEdge.

From video conferencing to account-based marketing tools to project management and AI, Laura, Bethany, Amanda, Julia, and Nisha provide an in-depth overview of their perspective on best-in-class tech tools—as well as their stand-out’s not-so-stellar peers.

This conversation focuses on the importance of having a solid tech stack. Hosts Laura, Amanda, Nisha, Julia, and Bethany explain how effective digital tools can elevate sales and marketing operations. They also describe the challenges of implementing and managing these systems. Topics range from ineffective communications and data siloes to favorite CRMs and marketing tools.

In this episode, the hosts delve into the relationship between sales and marketing, discussing the challenges of aligning their goals, communication, and operational efficiency. They emphasize the importance of integration, regular communication, market insight, and goal alignment for successful collaboration between different teams.