CRAFTED. Podcast By Dan Blumberg cover art

CRAFTED.

CRAFTED.

By: Dan Blumberg
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Future around and find out as product leader Dan Blumberg speaks with founders, makers, and innovators about what comes next in tech, AI, and the craft of building great products. Honored three years in a row by The Webby Awards as a top tech podcast! Sign up for the CRAFTED. newsletter 👉 crafted.fm582465 Economics
Episodes
  • Thanksgiving Special: "What is my actual impact on society?" Legendary technologist Kelsey Hightower on the power we all have
    Nov 28 2025

    ** I'd be so grateful if you'd take five minutes and answer our annual survey. It'll help me make the show better for you! **

    Hey folks, it's Thanksgiving weekend here in the US and it's the time of year when we think about what we're grateful for, so today I'm re-sharing some words from perhaps the most grateful person I've ever had on the show.

    Kelsey Hightower is a legendary developer. And he has an incredible story. He went from sleeping in his car to becoming a pioneer in the Kubernetes world, a distinguished engineer at Google, and then... he retired. At the age of 42. Because he wanted to have more impact on the world than he thought he could have by advancing up the career ladder.

    So here are 15 minutes of my original interview with him, because some of the things he said — not about tech, but about humanity, gratitude, and prioritizing what matters — have really stuck with me.

    Here’s the full interview, originally released in July 2024. We cover a lot, including how he became so good at live demos, why emotion is the key to great software — and storytelling — and how it’s those “boring innovations” and mindset shifts you need to make as a technologist that will take you from “hello, world” to “hello, revenue.”
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    Featured voices:

    • Kelsey Hightower: "Retired, not tired" former distinguished engineer at Google and Kubernetes Pioneer
    • Me (Dan Blumberg) — I’m the host of CRAFTED. and the founder of Modern Product Minds. HMU if you want to build something great. I love building from zero to one.

    ---
    And if you please…

    • TAKE THE SURVEY: It'll just take five minutes and these surveys are actually really important for podcasters.
    • Share with a friend! Word of mouth is by far the most powerful way for podcasts to grow
    • Subscribe to the CRAFTED. newsletter at crafted.fm
    • Share your feedback! I’m experimenting with new episode formats and would love your honest feedback on this and other episodes. Email me: dan@modernproductminds.com or DM me on LinkedIn
    • Sponsor the show? I’m actively speaking to potential sponsors for 2026 episodes. Drop me a line and let’s talk.
    • Get psyched!… There are some big updates to this show coming soon
    Show more Show less
    13 mins
  • The Roboticist Using AI to Fix How We Pick Startups — Live from Web Summit with Chris Coomes
    Nov 21 2025

    In this special live Web Summit edition from Lisbon, roboticist, investor, and founder Chris Coomes shares how and why he built X1 Pipeline, an AI platform that evaluates startups the way he would — only much, much faster. It's something he wishes he had when looking for early stage robotics startups while at Google and Amazon.

    We also talk about the strange humanoid robots wandering the convention hall at Web Summit, why "agents" is a vastly overused word and why (his take) most of the agent startups he saw at the conference won't be around next year. Plus, why plugging things in is hard — and why (my take) that's a good thing, because it means we humans will still have jobs (as plumbers and electricians) in the future.

    Enjoy this fun episode, recorded live from the "Croissant Studio" on the floor at Web Summit in Lisbon.

    ---
    Featured voices:

    • Chris Coomes — Founder of X1 Pipeline
    • Me (Dan Blumberg) — I’m the host of CRAFTED. and the founder of Modern Product Minds. HMU if you want to build something great. I love building from zero to one.

    And if you please…

    • Share with a friend! Word of mouth is by far the most powerful way for podcasts to grow
    • Subscribe to the CRAFTED. newsletter at https://crafted.fm/
    • Share your feedback! I’m experimenting with new episode formats and would love your honest feedback on this and other episodes. Email me: dan@modernproductminds.com or DM me on LinkedIn
    • Sponsor the show? I’m actively speaking to potential sponsors for 2026 episodes. Drop me a line and let’s talk.
    • Get psyched!… There are some big updates to this show coming soon!
    Show more Show less
    19 mins
  • AI’s Got It “Good Enough” (and That Ain’t Good) — A Web Summit Debrief, Live from Lisbon!
    Nov 16 2025

    In this special live Web Summit edition from Lisbon, I sit down with Tom Haworth, founder of B13.ai, to talk about why “good enough” AI might actually be one of the most dangerous places we can get stuck.

    And you’ll hear Tom say it’s time for the leaders of vibe coding platforms (e.g. Lovable, Replit, Cursor) to acknowledge that they’re great when you need to “demo not memo”, but not great (today and maybe ever) at delivering production-grade, secure code.

    We also make a few detours as we detail a ridiculous week in Lisbon, including:

    • How (shocker!) 90% of the conference was about AI
    • Why “good enough” AI is not a good place to be
    • Whether we’ll graduate to great AI
    • AI’s ROI now and in the future
    • Why it’s still iffy whether AI agents they can be trusted to accomplish complex jobs
    • Robots wander Web Summit, do the Macarena, fall down
    • How tennis great Maria Sharapova uses (IBM’s) AI
    • How the presumptuous Web Summit’s app prominently suggests we all message Maria… (as if!)
    • Visa wants to help creators monetize (yay! it me!), using Web3 technologies (yes, they said “Web3”; no, I was not expecting to hear a non-ironic use of that phrase)
    • Why self-driving cars are the best robots — and coming soon to more of Europe
    • How much Web Summit pampers (and corrupts) the media: I was like a stuffed goose. Hurray for Portuguese custard and other delicacies!
    • How even the beer at Web Summit was high tech

    ---
    Featured voices:

    • Tom Haworth: Founder of B13.ai, a software consultancy that "empowers non-technical innovators and organizations to build with confidence, delivering market-ready solutions that we design, launch and run."
    • Me (Dan Blumberg) — I’m the host of CRAFTED. and the founder of Modern Product Minds. HMU if you want to build something great. I love building from zero to one.

    ---
    And if you please…

    • Share with a friend! Word of mouth is by far the most powerful way for podcasts to grow
    • Subscribe to the CRAFTED. newsletter at crafted.fm
    • Share your feedback! I’m experimenting with new episode formats and would love your honest feedback on this and other episodes. Email me: dan@modernproductminds.com or DM me on LinkedIn
    • Sponsor the show? I’m actively speaking to potential sponsors for 2026 episodes. Drop me a line and let’s talk.
    • Get psyched!… There are some big updates to this show coming soon!
    Show more Show less
    29 mins
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