• Can Sunsetting Third-Party Cookies Kickstart a Better Ad Ecosystem for All?

  • Dec 1 2021
  • Length: 26 mins
  • Podcast
Can Sunsetting Third-Party Cookies Kickstart a Better Ad Ecosystem for All? By cover art

Can Sunsetting Third-Party Cookies Kickstart a Better Ad Ecosystem for All?

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  • Summary

  • The clock is ticking for third-party cookies. This presents an opportunity to rethink approaches to targeting and measurement, focusing on creating quality consumer experiences that, crucially, respect data privacy boundaries. However, despite this chance for a fresh start, will history repeat itself?

    Episode three of Authentic Ad Matters will take a frank look at the impact cookies and data regulation have had on advertising and offer an optimistic vision for a more privacy-friendly, consumer-informed and performance-driven ecosystem in the future.
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