Jennifer Prosek is the founder and CEO of Prosek Partners, a leading marketing and communications firm that for 30 years has helped the world’s top brands navigate what comes next. In asset management, Prosek’s clients oversee $60 trillion and comprise a who’s who in private and public markets. Jen is a popular past guest on this show from her first appearance five years ago and second when she shared her thoughts on navigating the pandemic.

Our conversation updates Jen’s thoughts on the emerging market of branding in the private markets, the importance of nailing the narrative, power of convening, maximizing value at conferences, and identifying talent. We discuss her thoughts on the trends driving capital flows and some great Jen-isms from her LinkedIn newsletter called Leading in Volatile Times.

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Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author.

Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding. We then turn to some of Jen’s fascinating observations learned from her experience, including raising entrepreneurial children, working with millennials and Gen Z staffers, and implementing the principals of ‘Just Ask’, behave with humanity, and not thinking in black and white.

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Today’s show is the second in an ongoing mini-series discussing Training Grounds, organizations that have developed industry leaders. The first episode discussed Carnegie Corporation, where over a dozen years 8 of the 17 investment professionals that came through the doors became CIOs at Carnegie or other institutions.

Bain Capital is one of the world’s largest private alternative investment firms. The firm was founded 40 years ago with a half dozen team members managing a $37 million growth equity fund and has expanded to 1,750 people, 180 partners, and $200 billion in assets under management today. During that time, Bain Capital developed leaders across every category of alternative investing, many of whom started in the firm’s private equity business.

My guest to discuss this training ground is John Connaughton the Co-Managing Partner & Global Head of Bain Capital Private Equity. Our conversation covers Bain Capital’s founding idea, recruiting and training, governance model, inflection points of growth, compensation, case for staying private, culture, developing leaders, and succession.

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