Guest
Seya Eggler
Co-Founder of AlpineRacer &
Head of Content Creation for F1's Sauber Team

Summary

In the premiere episode of Plot Twist, Eliana Pires Janssen sits down with the incredibly talented Seya Egger. At just 22, Seya has transformed his passion for photography and videography into a thriving career, working with some of the biggest names in motorsports, including the Formula One Sauber team.

Join Eliana and Seya as they dive into his journey from a young photographer to a top-tier content creator. They chat about the fast-paced world of Formula One content creation, the camera gear Seya swears by, and his love for blending modern digital techniques with classic film photography.

Key Takeaways

• Early Passion: Seya started young with videography and photography, with a later focus on cars.
• F1 Workflow: Creating content for Formula One demands quick editing and efficient workflows.
• Favorite Gear: Seya's go-to camera is the Sony a7S Mark III.
• Adaptability: He emphasizes the importance of adapting to on-location circumstances.
• Evolving Social Media: Seya sees a positive future for social media content creation.
• AI in Workflow: While he uses AI, Seya is still exploring its full potential.
• Favorite Content: He loves creating funny, lighthearted videos.
• Travel: Seya travels to every Formula One race and works with diverse clients.
• Client Connections: He initially found clients through social media, especially Instagram.
• Love for Film: Seya enjoys shooting on film and values its unique qualities.
• Typical F1 Week: His week includes media days, practice, qualifying, and race days.
• Stunning Locations: He aims to shoot cars in beautiful locations like the Swiss Alps.
• Client Diversity: Seya's clients range from automotive companies to luxury hotels.
• Artful Balance: He strives to balance old and new techniques in content creation.

Sound Bites

• "It's the idea behind it that makes it so special, so funny."
• "We love when the client gives us freedom. We bring the cars to where they belong."
• "I learned to develop film during my apprenticeship in Switzerland."

Chapters

• 00:00 - Introduction to Plot Twist Podcast and Guest Introduction
• 02:08 - Creating Content for Formula One
• 04:21 - Seya's Go-To Workhorse Camera
• 06:31 - Adapting to Different Shooting Locations
• 09:50 - Exploring the Use of AI in Content Creation
• 12:13 - Favorite and Most Successful Content
• 14:48 - Working with Different Clients in the Automotive Industry
• 19:24 - Finding Clients and Building Relationships
• 21:29 - Starting Out with Social Media and Instagram
• 23:45 - Appreciating the Art of Old and New Techniques
• 28:28 - Conclusion and Farewell