• 'Carbon accounting should look at product emissions," David Shaw, Cedara CEO

  • May 28 2024
  • Length: 34 mins
  • Podcast

'Carbon accounting should look at product emissions," David Shaw, Cedara CEO By cover art

'Carbon accounting should look at product emissions," David Shaw, Cedara CEO

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  • Summary

  • In this episode, we speak to David Shaw, co-founder and CEO of Cedara, a leading carbon intelligence platform focused on corporate emissions measurement in the media and advertising sectors. David shares how Cedara aims to address the significant carbon footprint of marketing activities, which account for around 4% of global emissions.
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