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Ever wondered what it takes to achieve business longevity and hit incredible milestones? Join us as we mark the 155th episode of Secrets of Successful Business and celebrate three decades of entrepreneurship.

In this episode, I'm reflecting on my journey, from working in publishing and how this lead to freelancing (when it wasn't really a thing), right through to the thriving business I have today.

My 30-year business journey includes starting (and selling) businesses in retail, e-commerce, service-based business and online course creation. How to run a multi-passionate business with four kids to care for and how changing course is vital to business success. I also share lessons learned from some significant business challenges along the way - including overcoming a hefty tax debt.

Understanding the "why" behind your business and the changing role of success is pivotal and in this episode, we'll explore why success isn't a static goal but an ever-evolving journey. From managing daily tasks to achieving broader ambitions and maintaining personal well-being, I'll share how to stay motivated even when times are tough and why it's vital to keep learning - especially when it comes to the money.

We'll also dive deep into building a sustainable business model through simple, consistent practices that work. By focusing on your ideal clients and making all communications customer-centric, you can build loyalty and navigate even the toughest times. Learn the importance of paying yourself regularly, understanding your value, and maintaining consistency through small, daily steps. By embracing a proactive mindset, you'll be better prepared to ride the highs and lows of the business cycle, paving the way for lasting success.

This episode is packed with valuable advice for both budding entrepreneurs and seasoned business owners and is it's a treasure trove of insights on perseverance, continuous learning, and leveraging every bit of knowledge along the way.

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This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

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Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...