Cely Moreno-Mosier, Sr. Director of Retail Media Partnerships & Shopper Marketing at Pepsico, joins Jennifer and Risa on the latest episode of CPG Scoop!

Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing shopper leadership in our highly competitive categories. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held roles across the and-to-end marketing including brand, shopper, sports marketing and capabilities. Currently, as the Senior Director of Retail Media Partnerships & Shopper Marketing at PepsiCo, Cely spearheads initiatives to cultivate robust relationships with retail media suppliers. Her team is responsible for developing innovative retail media strategies and capabilities and ensuring a positive return on investment across PepsiCo’s marketing media mix that they partner with Retail Media Networks.

Our favorite takeaways from this episode with Cely:

• About her word to describe CPG marketing is "strategic", Cely says that it is really an approach about being very methodical by knowing consumer needs, being thoughtful, and taking into account market trends.
• Personalized and localized marketing is going to continue to matter more for consumers and truly be what helps unlock growth in the future.
• When the marketing community begins to think about AI, they should think about the consumer first and what makes them tick. That will inform what the future holds and what will be created next.