• Changing Mindsets: Kantar's Foundational Sustainability Survey and how it changes our perception of the conscious consumer

  • Feb 11 2022
  • Length: 53 mins
  • Podcast

Changing Mindsets: Kantar's Foundational Sustainability Survey and how it changes our perception of the conscious consumer By cover art

Changing Mindsets: Kantar's Foundational Sustainability Survey and how it changes our perception of the conscious consumer

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  • Summary

  • Corporates often struggle with deeply understanding their customers needs. This is especially true when it comes to issues of sustainable consumption and the so-called "conscious consumer". Kantar's data driven approach helps companies to discover trends and to deepen their understanding of the market in order to act on sustainability and social responsibility. They are able to show companies how to cater to the individual needs of vulnerable groups and minorities. Jonathan Hall, Kantar's Partner for Sustainability, gives tangible recommendations for meaningful marketing and transformational products.

    Links
    Kantar: https://www.kantar.com
    Foundational Sustainability Survey 2021: https://www.kantar.com/campaigns/sustainability-the-european-story
    Yunus Social Business: https://www.yunussb.com
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