In this milestone Episode 750 of the Chiro Hustle Podcast, host James Chester sits down with Dr. David Touhill, DC, chiropractor, entrepreneur, and high-level marketer who has helped generate over $1 billion in revenue through marketing strategy and business development.

Dr. Touhill shares powerful insights into practice growth, chiropractic marketing, and the future of the profession, drawing from his experience working with enterprise health brands, building marketing companies, and returning to chiropractic with a mission to help doctors build sustainable, scalable practices.

In this episode, we explore:

• Why chiropractic marketing is simpler than most doctors think

• The importance of community relationships and local influence in building a thriving practice

• Why old-school marketing strategies are becoming powerful again

• How to develop patient ambassador programs that drive referrals

• The biggest mistake chiropractors make when trying to grow their practice

• Why many chiropractic practices are not true business assets

• The future of chiropractic business models and corporate consolidation

• Leadership, mentorship, and the influence of Dr. Pete Camiolo and chiropractic philosophy

Dr. Touhill also delivers a candid perspective on where chiropractic must evolve to remain strong in the coming decade—emphasizing leadership, systems, and building practices that don’t rely solely on the doctor.

If you're a chiropractor, student, or entrepreneur interested in practice growth, chiropractic philosophy, and business strategy, this episode will challenge your thinking and inspire you to build a stronger future for the profession.

Episode Highlights

• How Dr. David Touhill entered chiropractic through mentorship from Dr. Pete Camiolo

• Lessons from building marketing campaigns generating over $1B in revenue

• Why Facebook ads and gimmicks aren’t the best strategy for chiropractors

• The power of community leaders, churches, gyms, and local relationships

• How to build a patient ambassador system for referrals

• Why many chiropractic practices fail to become scalable businesses

• The growing influence of corporate chiropractic models

• A call for chiropractors to build true business assets and leadership systems

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In this episode of the ChiroHustle Podcast, we sit down with Dr. Deb Cirone, a seasoned Doctor of Chiropractic, Fellow of the International Chiropractic Pediatric Association, and a passionate advocate for women navigating the often-overlooked challenges of perimenopause and menopause.

Blending clinical mastery, lived experience, and an unwavering mission, Dr. Cirone stands up for women who have been overlooked, dismissed, or told to simply “deal with it.”

With more than 27 years of clinical experience, Dr. Cirone has dedicated her career to helping families live healthier lives through chiropractic care and functional medicine.

She is the co-founder of AlignLife of Sugar Hill, a thriving clinic focused on pregnancy, pediatrics, and family wellness, and she mentors chiropractic students and doctors who want to build purpose-driven practices that align with their mission.

But her work took on an even deeper meaning after her own personal health journey.

Despite her professional expertise, Dr. Cirone struggled through menopause without answers, facing the same confusion and lack of support experienced by millions of women.

Instead of accepting the status quo, she turned to functional and regenerative medicine, ultimately reclaiming her vitality and discovering a new purpose: helping other women navigate menopause with clarity, confidence, and better solutions.

Today, Dr. Cirone is the co-founder of THRYV Medical, a growing network of regenerative health clinics offering advanced therapies, including:

• Hormone optimization
• Medical weight loss
• Peptide therapy
• EBOO therapy
• IV nutrition
• Medical aesthetics

Through this work, she helps both women and men restore energy, balance hormones, improve metabolic health, and regain confidence at every stage of life.

Dr. Cirone also recently stepped into a national leadership role as CEO of American Women’s Empowerment, an organization that unites women in healthcare, law, and finance to mentor and equip the next generation of female leaders.

Whether she’s speaking to patients, practitioners, or audiences around the country, Dr. Cirone brings truth, compassion, and empowering strategies to help women rise, reignite their health, and truly thrive.

Episode Highlights

• Dr. Deb Cirone’s 27-year chiropractic journey
• The hidden health crisis of perimenopause and menopause
• Why so many women feel ignored or misdiagnosed
• How functional and regenerative medicine can restore vitality
• The mission behind THRYV Medical clinics
• Leadership and mentorship through American Women’s Empowerment
• Helping women reclaim energy, confidence, and purpose

#ChiroHustle #Chiropractic #Menopause #FunctionalMedicine #WomenInChiropractic #HormoneHealth #RegenerativeMedicine #Podcast

#ChiroHustlePodcast #Chiropractic #WomenInChiropractic #MenopauseSupport

#Perimenopause #FunctionalMedicine #HormoneOptimization #RegenerativeMedicine #WomenInHealthcare #ChiropracticLeadership

#1-ranked iTunes podcaster, best-selling author, and 2x 2-Comma Club award winner, Dr. Ed Osburn is one of the leading business innovators in the Chiropractic industry. Dr. Ed is on a mission to shine the light of Chiropractic around the globe by equipping Chiropractors to expand their reach and influence beyond the four walls of their practices.

Dr. Ed is one of the world’s foremost mentors and coaches in the Chiropractic field. Through his Laptop Lifestyle Academy, virtual podcast training course, and Men of Iron Brotherhood, he offers a range of training for doctors who want to build massive movements and far-reaching impact, while creating multiple-six- and seven-figure businesses.

His philosophy is simple: Your practice can be anything you dream it to be… and your success does not have to come at the expense of your quality of life.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Mark White is a visionary entrepreneur and leader in the field of regenerative medicine. As the founder of GAINSWave®, he transformed the sexual wellness industry by bringing evidence-based, non-invasive acoustic soundwave therapy to the mainstream. Building on that success, Mark launched OMNIWave™, the next generation in shockwave technology—engineered for comfort, precision, and superior clinical results across musculoskeletal recovery, sexual wellness, and beyond.

With a passion for innovation, patient outcomes, and provider success, Mark has spent over a decade pioneering solutions that combine cutting-edge science with practical business strategies. His mission is to empower healthcare providers with the tools, training, and support they need to deliver life-changing results to their patients.

#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Dr. Nick is a passionate chiropractor dedicated to serving his community with energy and purpose every single day. With a deep love for the science and art of chiropractic care, he enjoys using a variety of adjusting techniques to help people live healthier, more connected lives. Fascinated by the techy science behind the nervous system and spinal health, he’s always eager to learn more and apply that knowledge to improve patient outcomes.

Originally from a ranch near Stuart in north central Nebraska, Dr. Nick now calls the Black Hills home. He and his wife Ramie, a teacher in the Rapid City Area School District, are raising their three energetic kids—Andelyn, Ryker, and Kalen—with a shared love for the outdoors. Whether it’s camping, boating, hunting, fishing, hiking, or biking, the whole family embraces all the Black Hills have to offer. Dr. Krysl completed his undergraduate studies at the University of Nebraska at Kearney and earned his Doctor of Chiropractic degree from Northwestern Health Sciences University.

#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

James Chester sits down with Chris Oswald DC, a second-generation chiropractor who has spent decades building a powerhouse, multidisciplinary clinic while keeping his message clear in a world that loves to blur it.

This episode hits three pressure points that matter right now, mentoring the next wave of chiropractors, building real-world referral relationships the right way, and tackling oral-facial pain by bridging a gap most people do not even realize exists.

If you care about free speech in healthcare, professional autonomy, and having the freedom to practice without being boxed in by trends, policies, or shiny gadgets, this conversation will feel like a reset button.

https://chirohustle.com/mentoring-young-chiropractors-and-oral-facial-pain-with-chris-oswald-dc-chiro-hustle-podcast-745/

HIGHLIGHTS

● Mentorship that actually works: Chris lays out a simple, field-tested approach for young docs, spend time with a seasoned chiropractor, and spend time with the front staff, then decide what you want to model, and what you never want to repeat.

● No shortcuts, no gimmicks: He calls out the fantasy of “fast success,” and replaces it with the truth, long days, consistency, communication skills, and community presence.

● The referral pipeline nobody talks about: Chris explains how his clinic built trust with dentists by learning their language, producing results, and setting a clinical bar high enough that referrals became automatic.

● A niche that is exploding: Oral-facial pain, and TMD, is framed as a fast-growing MSK problem, with a massive number of dental patients leaving without real solutions.

● The “present time consciousness” advantage: He shares why patients can feel like you gave them 30 minutes even if you were in the room for 7, when you are fully there.

● Clinical caution that saves lives: Two stories in this episode underline why you do not rush, why you assess for red flags, and why imaging and clinical judgment still matter.

● Quote that hits home: “Do the work. Live in your community. Be part of your community.”

ABOUT "Chris Oswald DC"

Dr. Chris Oswald DC is a second-generation chiropractor from Canada who built one of the country’s largest multidisciplinary practices, with a long track record in clinical leadership, mentoring, and public-facing chiropractic advocacy.

CLOSING THOUGHT OR QUOTE: You do not need more noise. You need more clarity, more skill, and more freedom to practice what you know is right.

#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING Bradley Walter DC

Dr. Bradley Walter DC joins James Chester for a conversation that cuts through the noise and gets honest about what has shifted in health care since 2020, what patients are hungry for now, and why chiropractors who lead with conviction are more needed than ever.

In this episode, you will hear how Dr. Walter thinks about identity, courage, and telling the truth, why fasting and a carnivore approach became a turning point in his own health journey, and how he is using regenerative technologies in a way that still respects the body’s design.

If you care about freedom of speech in health conversations, medical freedom, and helping people rebuild trust in a confusing world, this one will hit.

HIGHLIGHTS

● 2020 changed the trust contract. Dr. Walter breaks down what he is seeing inside his community now, a post-2020 confusion where people do not know who to believe, and what that means for chiropractors who choose to lead.

● The power of serving the one. He shares a simple mindset shift that helped shape his practice model and retention, and why chasing volume can distract from the mission.

● A membership model built on message. Hear how his office grew to hundreds of members with minimal external marketing, and what he believes actually keeps people coming back.

● Regeneration without the scalpel. Dr. Walter explains how he got introduced to SoftWave, what he believes it is doing in the body, and why he sees it as a hope tool for people who feel like they have run out of options.

● Identity, obedience, and bold truth. The conversation takes a turn into faith, fear of man, and what it looks like to speak clearly again when the culture pushes silence.

● Fasting and carnivore as a reset. Dr. Walter shares his own transformation, what triggered it, and the surprising responses he has seen from people who tried the approach.

● A chiropractic miracle that still matters. A five-year-old, ten days constipated, one adjustment, and a room that needed a moment. It is a simple story, and it is also the point.

ABOUT "Bradley Walter DC"

Dr. Bradley Walter, DC is a chiropractor in Wilmington, North Carolina and the founder of Live Free Chiropractic. He is also the host of the Health Freedom Doctor Podcast, where he discusses faith, health, and personal freedom.

CLOSING THOUGHT OR QUOTE

There is a moment near the end where Dr. Walter brings it back to what chiropractic really asks of the doctor, presence, intention, and the humility to recognize that the real intelligence is not coming from a prescription pad.

#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

What happens when a hardcore advocate for freedom starts digging into the fine print of 401k plans?

In Episode 743 of the Chiro Hustle Podcast, Paul Sippil joins the conversation to expose what most business owners, including chiropractors, never see coming. Hidden fees. Legalized kickbacks. Percentage based compensation models that quietly siphon tens of thousands of dollars from retirement accounts.

But this episode is not just about money. It is about freedom. Financial freedom. Medical freedom. Freedom of speech. And the courage to question systems that most people blindly trust.

If you have a 401k in your practice, or you plan to start one, this conversation might change how you look at retirement planning forever.

HIGHLIGHTS

• The “legalized fraud” hiding inside many 401k plans and why most doctors never see it.

• How percentage based fees quietly compound into massive long term losses.

• Why paying fees at the participant level instead of the practice level could be costing you and your team more than you think.

• The difference between true advisory value and commoditized fund selection.

• A real case study where excessive annual fees were cut from roughly $40,000 to $12,000 with better service and more transparency.

One powerful takeaway from Paul:

"Just because something is disclosed does not mean it is reasonable."

That line alone is worth the listen.

ABOUT PAUL SIPPIL

Paul Sippil, Forensic 401k Consultant

Paul specializes in analyzing retirement plans to uncover excessive fees, hidden compensation structures, and inefficiencies that most business owners never question. His work focuses on transparency, fairness, and empowering employers to design plans that truly serve their teams.

FINAL TAKEAWAY

Systems deserve scrutiny. Whether it is healthcare policy, speech regulation, or retirement planning, you do not know what you do not know.

But once you see it, you cannot unsee it. You are just one story away. Keep hustling.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth