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   In the tradition of Why Nations Fail, this book solves one of the great   puzzles of history: Why did the West become the most powerful civilization in   the world?Western exceptionalism - the idea that European civilizations are   freer, wealthier, and less violent - is a widespread and powerful political   idea. It has been a source of peace and prosperity in some societies, and of   ethnic cleansing and havoc in others.Yet in The Invention of Power, Bruce   Bueno de Mesquita draws on his expertise in political maneuvering,   deal-making, and game theory to present a revolutionary new theory of Western   exceptionalism: that a single, rarely discussed event in the 12th century   changed the course of European and world history. By creating a compromise   between churches and nation-states that, in effect, traded money for power   and power for money, the 1122 Concordat of Worms incentivized economic   growth, facilitated secularization, and improved the lot of the citizenry,   all of which set European

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   In the tradition of Fast Food Nation and The Omnivore's Dilemma, an   extraordinary investigation into the human lives at the heart of the American   grocery store What does it take to run   the American supermarket? How do products get to shelves? Who sets the price?   And who suffers the consequences of increased convenience end efficiency? In   this alarming exposé, author Benjamin Lorr pulls back the curtain on   this highly secretive industry. Combining deep sourcing, immersive reporting,   and compulsively readable prose, Lorr leads a wild investigation in which we   learn:•The secrets of Trader Joe’ success from Trader Joe   himself •Why truckers call their job “harecropping on   wheels” •What it takes for a product to earn certification   labels like “organic” and “fair trade”   •The struggles entrepreneurs face as they fight for shelf space,   including essential tips, tricks, and traps for any new food business   •The truth behind the

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   In the tradition of best sellers such as Shoedog, Authentic is a   surprisingly candid, compelling memoir by a high school dropout who went on   to establish one of the world's most iconic brandsPaul Van Doren is the   founder of Vans - the shoe company beloved by skateboarders, creatives, and   fans everywhere for its laid-back, colorful SoCal vibe, and famous for its   people-oriented company culture. How did Van Doren, who started as a 16-year-old   service boy at a local rubber factory, establish a family shoe business that   evolved into a globally recognized brand with annual revenue of more than   four billion dollars?A blue-collar kid with no higher education and zero   retail experience, Van Doren leveraged a knack for numbers, a genius for   efficiency, and the know-how to make a great canvas tennis shoe into an   all-American success story. In 1966, when the first House of Vans store   opened, there were no stand-alone retail stores just for sneakers. Paul's   bold experiments in product design,