• Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

  • Jul 2 2024
  • Duración: 48 m
  • Podcast

Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process Por arte de portada

Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

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  • Resumen

  • Timestamped Chapters:

    [00:00] Introduction: Importance of choosing the right email service provider

    [01:03] Introducing Chris Marriott, founder of Email Connect

    [02:35] Speaker 2's experience in the advertising industry

    [03:55] Working with email agencies and Digital Impact

    [05:46] Speaker 2's involvement with the Relevancy Group

    [07:27] Challenges in choosing the right marketing technology platform

    [08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs

    [10:04] The rise of "cheap and cheerful" email platforms

    [11:24] Importance of choosing the right platform based on features

    [12:14] Considerations for migration and integration capabilities

    [13:32] Defining the modern ESP and the convergence with CDPs

    [15:28] Brands looking for alternatives to aging platforms

    [16:53] The importance of trusted advisors in vendor selection

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