Almost every city has them - spaces and places that feel like they’re waiting. Waiting to be reawakened, reimagined, and reconnected to the people around them. Too often, though, that reawakening follows a predictable script: maximise economic return, build apartments, squeeze in shops, add a parking lot. Little thought is given to anything beyond profit.

That’s exactly why I loved hearing Alenka Korenjak and Zala Velkavrh from Prostorož (a not-for-profit urban design agency from Ljubljana/Slovenia) speak about “unloved” places - because it shifts the lens. It’s not just about return on investment, but about how people relate to space, how public life can be cultivated, and how cities can become more liveable, more layered, more human.

So when I spent a few weeks in Klagenfurt, it was high time to jump over the Karawanken Mountains to Ljubljana and visit the Prostorož studio in person on a Friday afternoon in May 2025.

Further info:

• More on Prostorož: https://www.prostoroz.org
• Alenka, Zala and Johannes on LinkedIn
• Cities Reimagined on Instagram: https://www.instagram.com/citiesreimagined/
• The book I mentioned in the show: Vocabularies for an Urbanising Planet: Theory Buidling through Comparison - https://birkhauser.com/en/book/9783035623031

Hi and welcome back to the first episode of season 3 of the Cities Reimagined Podcast.

To kick things off, I’m joined by Donagh Horgan — a social designer, researcher, and all-round urban thinker who’s doing some pretty exciting work at the intersection of placemaking and tourism. Donagh is based between Ireland and the Netherlands, where he leads the Urban Leisure & Tourism Lab at Inholland University. He’s also a lecturer at Erasmus University Rotterdam and works with cities around the world to make them more inclusive, creative, and resilient.

In this episode, we dive into the changing role of tourism in our cities. Urban tourism exploded after the 2008 financial crisis — bringing in money, but also creating real tensions: rising rents, disappearing housing, and a sense of alienation for many local communities. Together with Donagh, we explore how regenerative tourism might offer a way forward — one that puts local people, stories, and places at the centre. We talk about reimagining tourism as something that can give back rather than just take, and how we might start thinking about cities as ecosystems again, rather than playgrounds for capital.

Donagh popped by my apartment while in Vienna and we had a great conversation — I hope you enjoy listening as much as I enjoyed recording it.

Soon after I started the Cities Reimagined podcast 18 months ago, it became a tool for learning, exchange, and inspiration through deep conversations. Now we’re heading into Season 3.

Episodes for season 3 are in full production. Want to find out what’s in store? Tune in to the season trailer to hear more about the upcoming content and why deep conversations with people driving change in cities are more important than ever.

In the coming weeks and months, we’ll go to Ljubljana 🇸🇮, Ghent 🇧🇪, Mechelen, Bruges, and more. We’ll cover topics such as urban tourism 🧳, the urban night-time economy 🌃, biodiversity and water quality 🐝💧, rewilding streets and schoolyards 🌱, and much more.

Subscribe to the show to not miss an episode, follow us on Instagram to see more background content, reach out to me on LinkedIn or send me an email at johannes@anthropocene.city.