Leveraging customer feedback to enhance marketing strategies and contribute to ROI.

Did you know that customers who engage with businesses through reviews and feedback spend up to 40% more in the long run? Yet almost half of small business owners are running their marketing entirely on their own, potentially missing crucial opportunities to capture and leverage this valuable customer input.

In this episode, Nisha & Anoop are diving into the dollars and sense of customer feedback. We'll explore how reviews and customer insights aren't just vanity metrics – they're powerful tools that can directly impact your bottom line. Whether you're struggling to manage your online reputation or looking to turn customer feedback into actionable marketing strategies, this episode will show you how to transform customer voices into tangible returns on investment.

In this episode, Nisha and Anoop are tackling one of the most anxiety-inducing questions for small business owners: 'How much should I actually spend on marketing?'

If you've ever stared at your spreadsheet wondering if you're investing too much or too little in your marketing efforts, you're not alone. In fact, according to recent data, 47% of small businesses spend less than $10,000 on digital marketing annually – but is that enough? Too much? Or just right?

Today, we'll cut through the confusion and give you a practical framework for creating a marketing budget that makes sense for your business. No more guesswork, no more throwing money at random marketing tactics hoping something sticks. Whether you're working with $500 or $50,000, you'll learn how to allocate every dollar for maximum return on investment.

Welcome back to Click, Brand, and Beyond: Take 2! Previously, we introduced Marketing ROI. Now, we're diving deeper. Ready to turn your marketing data into actionable insights? We'll explore advanced metrics, real-world case studies, and strategies to maximize your marketing investments. Whether you're a business owner or marketer, this episode will help you make every dollar count. Let's transform your marketing from get ready to transform your marketing from a cost center to a profit powerhouse.