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Never Been Promoted Podcast with Thomas Helfrich

Alicia Miller shares her journey from a high-stress corporate career to founding Emergent Growth Advisors, a consulting firm focused on strategic growth for franchisors. Known for her expertise in franchising and private equity, Alicia offers valuable insights into growing successful franchises and achieving optimal business outcomes.

About Alicia Miller

Alicia Miller is the founder and managing director of Emergent Growth Advisors. She is also the author of "Big Money in Franchising," a book that provides strategic insights into the franchising industry. With over 20 years of experience in high-tech sales and operations, Alicia transitioned to entrepreneurship to help businesses grow smarter and more effectively, particularly in the franchising sector.


In this episode, Thomas and Alicia discuss:

• The Journey to Emergent Growth Advisors: Alicia shares her transition from a high-travel corporate job to entrepreneurship, driven by a desire for more flexibility and a passion for franchising.
• Managing Growth in Franchising: Alicia emphasizes the importance of strategic growth, franchisee profitability, and the role of private equity in the franchising industry.
• Challenges and Successes: Alicia discusses common challenges franchisors face, including ensuring the replicability of their business model and managing franchisee relationships, and shares strategies for overcoming these obstacles.

Key Takeaways:

• Focus on Strategic Growth

Understanding the importance of growing a franchise strategically to ensure long-term success and franchisee satisfaction.

• Value of Private Equity

Leveraging private equity can provide the necessary capital and expertise to accelerate growth and improve business outcomes.

• Importance of Self-Awareness:

Franchisors must be self-aware and willing to make necessary adjustments to their business model to attract investment and achieve success.

"Success in franchising requires a balance of strategic growth, franchisee support, and leveraging the right partnerships." — Alicia Miller

CONNECT WITH ALICIA MILLER:

Website:https://emergentgrowthadvisors.com/
LinkedIn:https://www.linkedin.com/in/milleralicia/
Book: "Big Money in Franchising"

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: http

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