In this exciting episode, Sue Frech sat down with Tiffany Pegues, Head of Social, Search, and CRM at Church & Dwight Co. 

Tiffany shares insights into the digital strategies she leads, emphasizing the importance of authentic voices in brand communities and the power of consumer energy.

We discuss the challenges of keeping up with social media algorithms and the role of brand communities in advocacy. Tiffany also provides valuable advice for marketers looking to start a brand-owned community.

Looking ahead to 2024, she highlights the opportunities and challenges in social commerce and the significance of user-generated content. Plus, Tiffany shares her thoughts on AI's role in revolutionizing marketing productivity.

Tune in for a dynamic discussion on the ever-evolving landscape of digital marketing!

It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.

For the finale of season one, host Sue Frech brought together members of her team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert, Director, Business Development, and Jordan Ben, Brand and Marketing Strategist, identified key takeaways and shared how to translate all of the Community Powered Marketing podcast inspiration into impactful next steps.

You’ll hear which episodes and guests challenged the panel members to think differently and what they took away from them.

You’ll learn some of the ways community marketing is helping marketers face emerging challenges and actionable tips that you can use in 2022.

You’ll discover some of the brands whose initiatives and ideas are inspiring the panel as we move into the new year, including Drunk Elephant, Yumi, Little Spoon, Liquid IV, and Olly.

And you’ll be inspired to craft brand resolutions to harness the power of advocacy, insights, and engagement through community marketing.

Join Sue and her team as they discuss the lessons, inspirations, and insights they've taken from this season.

Enjoy!

What You'll Learn in this Show:

• Which podcast episodes of the season spoke to each of the panel members, and the “aha” moments they took away from them.
• Unique community marketing insights from the panel and actionable tips that you can use in 2022.
• The marketing resolutions this season’s guests have inspired for our panelists.
• The industries and brands that our panelists think are primed to benefit from community marketing.
• And so much more...

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Resources:

Website

X, formerly Twitter

LinkedIn

Today's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies.

Along the way, he’s driven over $1 Billion in revenue, worked at over 250 companies, from hyper-growth startups to global brands, spent thousands of hours studying everything from UX to market research, built training programs, and so much more. So naturally, when he launched his own business, it was christened the Growth Shop.

In today's episode of Community Powered Marketing, Sue chats with Mark Patchett, founder of Growth Shop, an innovative growth marketing advisory and startup accelerator that works primarily with D2C e-commerce brands to help them create exponential and sustainable growth. They also devise, launch, scale and manage an ever-growing brand portfolio of their own, expanding it by 70x in 2020.

You’ll discover how Mark and the Growth Shop team developed their "secret sauce," identifying the mechanics of successful and speedy growth that can be replicated time and time again for brands.

You'll hear about the "unfair advantage" Mark and his team offer to their clients, leveraging the power of technology and community.

You’ll learn why he believes the community is the outcome of really “getting it” and building a brand that resonates beyond the utility of the product or service you’re selling.

You’ll explore how brands that gained during the pandemic can understand what comes next and work to retain loyalty.

Join Sue and Mark as they discuss the way community-building will be a key factor in brand development now and into the future.

Enjoy!

What You'll Learn in this Show:

• Why Mark is passionate about Ukraine and the opportunities its employee base offer to fast-growth companies.
• The critical role of Growth Shop’s Head of Happiness as a custodian of values and monitor of culture to make sure the team doesn’t burn out on its rapid rise. 
• The value of engagement and why taking a qualitative approach to understanding your consumer journey will reveal deeper and more meaningful learnings.
• The inspiration for “Authentic Authenticity” - his idea for a book title - and the critical importance of ensuring your brand’s “why” is honest. 
• And so much more...

Resources:

Connect with Mark & Growth Shop:

Website

Mark's LinkedIn