• Content Authenticity Initiative (CAI & C2PA)

  • Oct 1 2024
  • Length: 13 mins
  • Podcast

Content Authenticity Initiative (CAI & C2PA)

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  • Summary

  • In this episode, we explore the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA), a collaboration aimed at combating disinformation through a provenance metadata standard. Learn how this technology allows users to trace the origins and edits of digital content—photos, videos, and audio files—using metadata secured with hashcodes and digital signatures. We also examine Google’s role in the C2PA, incorporating this standard into its products like Search and Ads to boost content transparency.


    We then dive into the challenges and opportunities posed by generative AI for content authenticity. From the stripping of metadata on social media to the complexities of maintaining metadata throughout an image's lifecycle, the road to widespread adoption of C2PA is far from simple. However, industry initiatives like CAI and Google's plans to display C2PA metadata in its products offer promising solutions. Tune in as we discuss the critical role of collaboration, transparency, and technology in restoring trust in digital content.


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