We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework.

In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems.

Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week!

Listen to This Episode to Hear More About:

-> Why even a “back of the napkin” marketing plan is better than none

-> Discover the project planning tools Suzi uses in her own business to keep productivity high

-> Why you need to build a “runway” into your project plans and the specific part of the process most of us forget when planning out our campaigns.

-> The content planning process in place for the HerBusiness Growth Retreat.

-> The one thing you must always do before pressing the “send” button on your emails.

-> How to collect more awesome testimonials and case studies.

-> How to create a powerful “Feedback Loop” that accelerates your business growth.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> HerBusiness Growth Retreat

-> Episode 199 - Creating a Runway: How To Pave The Way For The Sale & Get MORE Results For LESS Cost!

-> Episode 245 - 8 Website Mistakes That Could Cost You

-> Kristy-Lee Billett, People Powered HR

Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business.

In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with.

While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types.

PLUS checkout Melinda’s SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book.

VISIT: TheProfessionalCoachBook.com

Listen to This Episode to Hear More About:

-> Why you need to shift from an “Amateur” to “Professional” mindset in your business.

-> The 8 Pillars of Professionalism that help you grow a more successful and robust business.

-> Why we’re getting what it means to have a “work ethic” wrong (and how that’s burning us out!).

-> How to come up with your Unique Value Proposition – what makes you uniquely and unapologetically you!

-> Why you may be taking the services you offer for granted and why that’s diminishing the value you are getting paid.

-> How to deliver “exquisite client support” (and why this matters now more than ever!).

-> How to set professional pricing and why this doesn’t have to be daunting.

-> The difference between being burdened by your business and liberated by your business.

-> Rememberable and Repeatable and Writedownable… the 3 things your unique value proposition needs to be.

-> How jargon is killing your ability to attract high value clients.

-> The business success roadmap Melinda has shared with over 100,000 business owners

-> How to apply the power of leverage to: time, wisdom, expertise, content and impact.

-> How to get off the “feast or famine” rollercoaster when it comes to business growth.

-> How to get clients unstuck using a simple idea Melinda learned from a world champion dog trainer.

-> How Melinda is making money “fun”!

-> What if money was a lover? The groundbreaking question Melinda asks to change our relationship with money.

-> How to shake off the employee mindset that may be holding you back from your business going beyond being a “hobby”.

-> Why “charge what you’re worth” has nothing to do with pricing and is one of the most damaging pieces of advice in the business world.

-> “Aligned Pricing” - how to align your pricing with the results you’re delivering so you can better communicate value.

-> The “reverse” thinking that will help you price and package your products in a profitable and aligned way.

-> How to “Protect your sparkle” and the role of self care in business (Melinda shares a “mic drop” piece of advice around self care that will blow your mind!)

-> How to have a big business while protecting your self care (even during busy launches).

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Get The Professional Coach Book + Bonuses HERE

-> Melinda Cohan - The Coaches Console

-> Episode 15 - How to Create Great Content Without Burning Out

-> Episode 77 - Secrets to Creating Engaged Online Communities With Susan Garrett

-> Episode 110 - Villains, Superpowers and Designing a Successful Content Strategy With Melinda Cohan

Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you?

If so, you’re going to LOVE today’s Content Sells episode!

Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche.

That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property.

We’ve LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more.

So, we invited her onto the show to share her secrets!

Listen to This Episode to Hear More About:

-> How Amanda is reaching literally millions of people for FREE via mainstream media

-> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press.

-> The necessity of having a story to share once a month.

-> How to know what stories journalists will find interesting (and which ones will get ignored).

-> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them!

-> How to be resilient and stay in for “the long game.”

-> The side benefits of PR that aren’t getting a flood of leads (these can actually sometimes be even more powerful).

-> Why realising journalists don’t have imagination can be a game changer when it comes to being SEEN by the media.

-> How to avoid the “curse of knowledge” when pitching stories.

-> How to be intentional about the media you want to be in (big tip - consume the media you want to be on).

-> How to come up with powerful hooks and angles that will get journalists featuring you.

-> The one most important thing to include in your FIRST media pitch to a journalist.

-> 3 “universal” types of PR worthy stories you likely have in YOUR business right now.

-> The site that publishes daily FREE Pr opportunities.

-> The “cardinal sin” when building a relationship with a journalist (and how to avoid it).

-> How to use your “PR mentions” after your appearance for long term benefit.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Amanda Farmer - Your Strata Property

-> Cat Matson - Impactful Presenters

-> Melinda Cohan - The Coaches Console