Balancing Entrepreneurship and Motherhood: The Art of Cold Pitching for Business Growth

Hey friend!

If cold pitching feels awkward, salesy, or just plain scary… you’re not alone. But what if you could pitch yourself with confidence and connection—and actually land the right opportunities?

In this episode, I’m joined by visibility strategist and cold-pitch expert Lana Pummill, a single mom of four who built a thriving business by sending one honest, heartfelt email. She shares how to approach cold pitching with authenticity, strategy, and purpose—without relying on social media or huge audiences.

You’ll hear how Lana went from food bank visits to client waitlists, why her first pitch changed everything, and the simple system she teaches for reaching out to podcasts, collaborators, or dream clients.

• Lana’s powerful story of building her business as a single mom
• A real look at how one email created a full-circle moment
• Why “cold” pitching doesn’t have to feel cold—or spammy
• A simple pitch routine you can implement in under 45 minutes a week
• Encouragement to hit send, even when fear tries to stop you

If you've ever felt invisible in a crowded online space, this episode will show you a better way to get seen—and remind you that visibility isn’t about shouting louder, it’s about connecting deeper. Cold pitching doesn’t have to be scary when it starts from service.

• Connect with Lana:
  • Website: https://lanapummill.com
  • Instagram: https://www.instagram.com/lanapummill/
• Grab Lana’s cold pitching workshop

Thanks for listening all the way to the end. I appreciate you so much and hope this conversation gives you the courage to reach out, take action, and keep showing up.

Let’s grow, friend.

00:00 Introduction and Guest Welcome 00:39 Lana's Journey: From Motherhood to Entrepreneurship 01:45 The Turning Point: Becoming a Single Mom 02:49 Discovering Cold Pitching 03:07 The Full Circle Moment 05:16 The Power of Authenticity in Cold Pitching 06:40 Balancing Work and Family 10:00 Cold Pitching Strategies and Tips 15:16 Starting Small and Staying Organized 19:02 Building Your Portfolio and Overcoming Fear 20:17 The Importance of Authenticity in Communication 21:20 Handling Rejection and Staying Consistent 22:25 Learning from Failures and Networking 24:24 Strategies for Effective Cold Pitching 25:55 Nurturing Relationships and Protecting Your Peace 29:02 Practical Tips for Cold Pitching 30:47 Available Resources and Final Thoughts

Michele’s Links:

Link to the blog post: https://misstask.com/cold-pitching

DFY Content Repurposing: https://misstask.com/content-repurposing-starter-pack

FREE RESOURCE: Organic Content Creation Workflow and Content Organization https://misstask.com/content-creation-workflow

Visit the website: https://misstask.com

*Disclaimer: If you happen to purchase anything I recommend in this or any of my communications, it’s likely I'll receive some kind of affiliate compensation from these products that I use and love. Please do not feel obligated to purchase anything through my links.

Turning Content into Clients: An Organic Content Blueprint for November

Hey friend!

If there’s one episode to queue up before November hits, it’s this one. You’re showing up—recording episodes, posting reels, sharing carousels—but if that effort isn’t pointing people back to your offer, it’s exhausting. In today’s conversation, I walk you through a simple, faith-led Organic Content Blueprint you can use right away: pick one core offer, map a clear weekly message rhythm (Awareness → Authority → Engagement → Conversion), repurpose one long piece into many, and stick with one obvious next step. It’s funny—once your message has direction, your content starts working for you instead of asking more from you.

This is for the faith-led coach who’s juggling client work, family life, and the holidays creeping up—someone who wants to finish the year strong without living online. If you’re tired of scattered posts and want your podcast to quietly funnel the right people into your world, this will feel like a breath of fresh air.

Now, this is important: November is a bridge month. Instead of overcommitting to endless promos or disappearing because you’re spent, use this blueprint to keep your message steady and aligned. You’ll know exactly what to say each week, how to repurpose it into a blog, 3–5 social posts, and an email, and how to guide your audience with one simple CTA. Less noise. More clarity. Real traction.

I pray this blesses you and helps you show up with focus and faith—trusting God to multiply what you plant.

00:00 Welcome and Giveaway Announcement 00:52 The Importance of Content Consistency 01:46 Building an Organic Content Blueprint 03:56 Mapping Your Monthly Messaging 06:07 Repurposing Content Efficiently 07:21 Simplifying Calls to Action 08:19 Optional Flash Sales and Seasonal Freebies 09:03 Final Thoughts and Encouragement

• Easy Content Repurposing Package (turn one long-form piece into 5 ready-to-post assets): misstask.com
• Trello Content System (my plug-and-play workflow to repurpose with ease): https://misstask.com/trello-podcast-workflow
• Connect on Instagram: @micheleduweobm
• Q4 2025 Review Giveaway details are in the show notes page (how to enter + official rules)

Link to the blog post: https://misstask.com/organic-content-blueprint