Key Takeaways:

- Content marketing is essential but challenging to scale due to inefficient processes and high costs 📝💸
- B2B marketers only create ~18 content pieces/month with 2-4 week turnarounds, spending $11k+/month on external resources alone
- AI workflows can streamline content creation, producing high-quality content faster and cheaper with the right strategy and inputs 🤖💡
- Results: 1 blog post/day, better SEO rankings, 3x demo requests, 5x time on site, 500k more social impressions/month 📈

Time-Coded Highlights:

00:00 - Introduction
03:30 - Nathan's background in content marketing
06:40 - Current state of B2B content operations
10:00 - Impact of using AI for content with Copy.ai
16:30 - How AI workflows automate content creation
22:00 - Demo: AI-powered SEO content workflow
31:30 - Demo: AI-powered use case content from sales call transcripts
36:00 - Demo: AI-powered thought leadership content from interviews
43:00 - Pitfalls to avoid when using AI for content

Guest Info:

Nathan Thompson is the Head of Content Strategy at Copy.ai. Connect with Nathan on LinkedIn, where his handle is "Nathan Likes Writing" (though he admits he doesn't write much any more, thanks to AI!).

Kyle Coleman is the CMO at Copy.ai. Find him on LinkedIn for more insights on using AI to scale content marketing.