Join us on the latest Continuity Conversations as we dive into the challenging but necessary topic of firing clients. We share our own experiences, discuss why it’s important to work with clients who align with your values, and explain when it’s time to move on.

Drawing from the "Book Yourself Solid" approach, we explore how client relationships can go wrong and why maintaining high standards is crucial for consultants.

Listen for practical strategies like the "three-strike rule" for dealing with toxic clients, along with advice on clear communication. This episode is full of insights to help you build strong client relationships while safeguarding your well-being and professionalism.

In this episode, we chat about why having a growth mindset is key for both personal and business success. We share our own experiences, including how making this podcast has taught us the value of being open to new ideas and working with others.

We also dive into how social media shapes our business mindset and why thinking with an abundance mentality can boost resilience and help keep customers. Plus, we offer tips on using social media to build your brand and connect with others in your industry, encouraging you to see competitors as possible partners.

Tune in for practical advice and a challenge to spot competitors who might become your best collaborators, helping you create a stronger and more successful business.

Ever wondered why a great marketing strategy doesn't always translate to instant sales? Join us as we break down the often confusing differences between marketing and sales in this fun and informative episode of Continuity Conversations.

We pull from Michael Port's "Book Yourself Solid" system to show how good marketing should build brand awareness and lay a strong foundation for your small business. Patty shares her tips on identifying your unique value and target audience, highlighting how even introverted business owners can find a balance between social interactions and personal downtime.

Tune in as we dive into the ins and outs of building relationships and trust in business. We’ll share personal stories and practical advice on why it’s crucial to connect before making a pitch. Plus, we’ll talk about how transparent pricing and offering different service levels can make your business stand out. From local marketing tips to fun references to "The Princess Bride," we’ve got a blend of humor and actionable insights for you.

This episode is packed with strategies to help you create a cohesive marketing plan that boosts your reputation and visibility without overwhelming potential clients. Don’t miss out on these insights that can transform your marketing and sales approach!