To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP158

Do you ever feel misunderstood by employees, partners, vendors, and stakeholders when discussing the future—the vision, the strategy?

That “mental image,” to you at least, feels unbelievably clear, precise, detailed, and exciting.

How could anyone NOT get this?

How could you NOT be fired up about this?

Cameron Herold is back on the show to lay out the solution to your visionary woes.

His 2018 book, Vivid Vision, became an instant classic in the small business community because it completely transforms how you approach strategy and visioning in your business through the painted-picture exercise. And today, I get to pick his brain.

Expect to learn:

• What most of the traditional planning tools like mission statements and one-page plans get wrong
• How to create a painted picture step by step - a super fun and rewarding exercise
• How to roll out your painted picture with your team, turn it into your rallying cry, and reverse engineer the steps to execution.

Cameron’s a great podcast guest; that’s why we had him back; you’re gonna love this one.

To know more about Cameron visit: https://cooalliance.com/

And get 10% off on the Invest in your Leaders course https://investinyourleaders.com/ using the promo code cameronh10

See omnystudio.com/listener for privacy information.

Register for the May 8th Web Class spaces are limited: https://trybta.com/LMN-GSR-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP157

The labor shortage is not improving anytime soon. This is why smart contractors invest in their employer brands.

Many businesses competing over a small supply of talent drives up its price and gives your would-be employee a sea of options. Ensure your business is the best choice for them by building a world-class employer brand.

How you package and communicate your place of work to potential employees matters more now than ever.

Our guest on the show today is Andrew Hansen, founder and CEO of Site Partners, A specialized marketing agency that works exclusively with the industrial sector. Over the last 5 years, he’s shifted from helping businesses get customers to helping them find talent.

Buckle up for an employer brand deep dive….

To know more about Andrew and SitePartners visit: linkedin.com/in/andrew-hansen- and sitepartners.ca

See omnystudio.com/listener for privacy information.

Register for the May 8th Web Class spaces are limited: https://trybta.com/LMN-GSR-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP156

My guest on the show today is Luke Hansen - Founder and CEO of Company Cam, the industry-leading job site photo tool that allows you to manage work from anywhere.

Today’s episode is a Tech CEO’s 4 Business Lessons for Contractors.

We talk about brand building, strategy, social media, and more.

To get a deal on CompanyCam click here: https://companycam.com/ce

See omnystudio.com/listener for privacy information.

Register for the May 8th Web Class spaces are limited: https://trybta.com/LMN-GSR-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP155

If you’ve ever wondered how an Open Book Management business operates and whether or not this model might work for you. You’re in luck!

Open Book Management, or OBM for short, is a business philosophy and system that communicates the entire financial picture of the business all the way down to the laborer in the field.

The fundamental idea is that every set of hands comes from with a free brain, and people generally play better when your keeping score.

Our guest today is Ryan Markewich, founder of Creative Roots Landscaping in Kelowna, BC, and a certified Great Game of Business Coach. For the last twenty years, he’s run Creative Roots fully “Open Book” and is here today to tell us about it.

I ask him:

• Does OBM really work? Or is this just another hyped-up business framework?
• How much extra work is it to train employees on the financial reports and KPIs in order for them to truly be “in the game”?
• How do they select future partners from their employee pool?
• How do they groom them? And what does it actually mean when an employee purchases a tranche of the company?

Open Book Management isn’t for everyone, but if you’ve ever been curious about it, this is a great jumping-off point.

To know more about Ryan visit https://rmark.ca/ and https://www.greatgame.com/about/our-coaches/ryan-markewich

See omnystudio.com/listener for privacy information.

Register for the May 8th Web Class spaces are limited: https://trybta.com/LMN-GSR-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP154

My guest on the show today is Kyle Nitchen. I found Kyle through his substack and newsletter called “The Influential Project Manager” - which is worth a follow, btw.

As a senior project manager for Layton Construction, Kyle has built over 350 million dollars worth of hospital wings, Surgery rooms, and urgent care centers all over Los Angeles.

He writes about all things construction, leadership project management on his substack and today we talk about:

• Why Project Management in the construction industry is as big of a dumpster fire as it is
• How many of the modern tools and methods, from Gantt charts to critical paths, while useful, are incomplete in today's construction environment - and what to do instead
• Lastly, he takes us through the 7 archetypes of effective project managers - a simple but powerful framework to develop your PMs with.

To learn more about Kyle Nitchen: https://kylenitchen.com

See omnystudio.com/listener for privacy information.

Register for the May 8th Web Class spaces are limited: https://trybta.com/LMN-GSR-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP153

Marcus Sheridan is back! As if writing one of the most celebrated marketing books (They Ask, You Answer) of the last 10 years wasn’t enough, he’s co-authored a new book all about how to CRUSH IT with video content.

It’s called The Visual Sale. Kinda catchy 😉

Two out of every three adults already choose video as their primary information source, and one recent study showed that 96% of consumers look for videos about products and services before buying them.

So the question is… is your business geared for this? Because this is one mega trend you want to be on the right side of.

In today’s episode, you can expect to learn:

• The exact word-for-word Chat GPT prompt to give you your first 50 video ideas.
• The 6 core videos every modern contractor needs to have and why (and how to go make them.)
• And, whether hiring an agency/freelancer or building out the capacity for video in-house is better.

To know more about Marcus visit: https://marcussheridan.com/

See omnystudio.com/listener for privacy information.

Register for the May 8th Web Class spaces are limited: https://trybta.com/LMN-GSR-CE

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP152

My guest on the show today is Cameron Herold, best-selling author of 6 books, many of which you’ll know and love: The Miracle Morning, Meetings Suck, and arguably his most popular Vivid Vision.

But today’s conversation is about his latest book, The Second In Command: Unleash The Power Of Your COO, which I am immediately putting on the must-read list for all of you.

Cameron was the COO of 1-800-Got Junk and helped Brian Scudamore grow from just $2 million a year to over $100 million a year.

He hosts a podcast called The Second in Command Podcast, where he interviews COOs of some of the biggest brands in the world. Shopify, Zendesk, Asana, MailChimp, and the list goes on.

He’s even built a mastermind group for COOs called the COO Alliance, which is like a breakthrough academy but just for COOs. Super cool.

The book and today’s episode amalgamate Cameron’s wisdom gained through decades of filling, studying, coaching, and writing about the all-important COO role.

To know more about Cameron and his courses visit: https://cameronherold.com/ and https://investinyourleaders.com/

See omnystudio.com/listener for privacy information.

To get the resource bundle we talk about in the episode, click here: https://trybta.com/SOP

No one sets out to run a dumpster fire of a business.

And yet… we can all admit that, at least occasionally, it feels that way.

Things tend towards chaos. Entropy is a real thing. This phenomenon is literally baked into the fabric of the universe.

But that doesn’t mean through smart systems, we can’t overcome it and create organizational order.

Standard Operating Procedures (SOPs) are arguably the most critical weapon in this battle, and my friend Tom Hughes is back on the show to enlighten us.

Tom’s a lean manufacturing guru, owner of Lumen Electronincs, and the author of Improvement Starts With I and GREAT Processes - two amazing books devoted to organizational change through SOPs.

Expect to learn:

• Why “pulling” SOPs out of your team is more effective than “pushing” SOPs onto them
• How using a multimedia approach to SOPs ensures they actually get followed
• Leadership tactics to create a Kaizen culture that continuously improves itself

To know more about Tom and GembaDocs visit: https://gembadocs.com/

See omnystudio.com/listener for privacy information.