Episodes

  • Bonus episode: Sponsor showcase (all the adverts from series 1)
    Dec 22 2023

    I get a lot of messages about the adverts in Copy Craic. Some people think they're fake. And claim I've made them all up. Which is ridiculous.

    Anyway, they get a lot of attention, so I've whacked them all in one episode - with a little bit of explanation behind them.

    Enjoy!

    Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.

    Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

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    18 mins
  • Is your current desk setup destroying your spine? With Karim Samani
    Dec 16 2023

    Ergonomics expert, Karim Samani, joins us to help you make sure your office / working from home desk setup isn't wrecking your back.

    You'll learn all about: how to properly use a laptop stand, the correct depth to have your screen, how high your screen should be, how to spot the best office chairs, whether you need a foot rest.

    Don't be surprised if you keep sitting up straight and pushing your shoulders back!


    PLUS: Martin the Manifestation Coach and Mc Timothy are back as our sponsors.

    Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.

    Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

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    29 mins
  • Do you actually need an accountant? And why should you aim to pay MORE tax? With Graeme Tennick
    Dec 10 2023

    Are accountants still needed in 2023?

    When software like Xero & Quick Books can do most of it for you?

    When is the right time to go from sole trader to ltd company? And go VAT registered?

    And why is paying MORE tax a good thing?

    All of that and more in this episode of Copy Craic.

    Learn more about Graeme here.

    Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.

    Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

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    33 mins
  • Copywriting masterclass: Paid advertising creative that converts. With Cain Lewis.
    Dec 3 2023

    Cain is the copywriter behind the very popular Loop Earplugs. In this episode, he shares his experience with paid advertising copy to help us discover:

    - Big mistakes people make with ad creative.
    - The real purpose of an ad.
    - User generated content.
    - Handling objections in ads.
    - How to write proper call to actions.

    And I also ask him how he manages to stay on top of work while he takes yearly extended working holidays.

    Follow Cain on LinkedIn.

    Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.

    Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

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    33 mins
  • Quick & easy SEO wins (anyone can do) with the UK's top SEO freelancer - Shane Parkins.
    Nov 26 2023

    Google 'SEO freelancer UK' and after the adverts, at the top of page one, you'll find Shane Parkins.

    In this episode, he shares his unique approach to keyword research, the first thing he does when improving a site's SEO, some quick wins you can apply to your website, and I ask him why some SEO agencies have a dodgy reputation.

    As usual, we also have a couple of interesting sponsors and some breaking marketing news.

    Connect with Shane on LinkedIn.
    Visit Shane's website.

    Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.

    Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

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    34 mins
  • TikTok Masterclass: Building and monetising a 202,000 TikTok following. With Yasin Mammeri
    Nov 19 2023

    TikTok is more than dancing, memes and mimes.

    It's a legitimate marketing tool - a platform some people are using to bring in millions worth of revenue into their businesses.

    Yasin Mammeri, from Viral Video Club, shares what he's learned by building an audience of 202,000 potential customers - not just followers.

    The video expert has now launched a community helping people use TikTok to build businesses, so you'll also learn practical tips to help you get started & see better results on TikTok. Discover:

    · The best video format to get started on TikTok

    · What social hacking is and how to use it to your advantage

    · Yasin’s growth strategy that got him to 200,000 followers (and counting)

    · What it feels like starting out

    · Why focusing too much on what doesn’t work ruins your progress

    · Why vetting your ideas is so important BEFORE you create the video

    · How Yasin comes up with killer content ideas

    · Quick win editing tips

    · Why you need to evoke emotions – even if your content is educational

    · How long it takes for you to know if a video has ‘done well’

    · Great editing won’t save a bad idea.

    Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.

    Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

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    39 mins
  • Should your clothes be part of your business plan? With Samantha Harman.
    Nov 12 2023

    Whether you like it or not, you're judged within 0.1 seconds of someone meeting you.

    And the clothes you wear have a massive impact on that.

    Style coach Samatha Harman helps us not just dress for success, but dress for business growth.

    She explains how your outfits should be in your business plan and gives us some tips about what to wear in work situations that we often overcomplicate.

    Follow Samantha on LinkedIn here.

    Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.

    Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

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    36 mins
  • Attracting bigger & better clients: what's the secret? With Vadrine Boulle
    Oct 26 2023

    Loads of business owners & freelancers want to work with six and seven figure clients... but they aren't ready.

    Their processes aren't right.

    Their offer isn't good enough.

    And the way they're going about finding them is all wrong too.

    Seychelles-based business coach, Vadrine Boulle, reveals the secrets behind all of this and drops one of the biggest business and life changing pieces of advice I've ever heard.

    BOOOOOOOM.

    Connect with Vadrine on LinkedIn to learn more about her NEW Seychelles retreat.


    Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.

    Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

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    29 mins