• Corporate Identity and Design That Define a Brand I Michael Bierut

  • Feb 23 2021
  • Duración: 1 h y 2 m
  • Podcast

Corporate Identity and Design That Define a Brand I Michael Bierut Por arte de portada

Corporate Identity and Design That Define a Brand I Michael Bierut

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  • Resumen

  • As a partner at Pentagram and a world-renowned, award-winning graphic designer and design critic, Michael Beirut describes corporate identity as a bespoke suit that expresses the true character of the “wearer” or company. In this episode, Beirut explains how he works within professional services firms to build excitement around design ideas. Beirut goes on to describe how he and other designers build trust when they are hired, and how he often collects creative ideas and suggestions from those within the professional services firms he works with. He also describes his own creative process and the books and artists that have inspired him along the way.

    Hosts: Lavinia Calvert & Deborah Farone
    Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki  Audio Engineer: Nikki Rasmussen
    Editor: Jessica Penfield
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