Today's guest said it best himself: "You can watch thousands of millions of hours yoga and Pilates classes on YouTube, but you can't watch a class on community."

Sonja Crystal Williams sits down to talk about the inception, growth, and community-building of M3 Yoga & Hot Pilates studio with its co-owner Matt Chambers!

In this episode, Matt and Sonja discuss how he's cultivated a vibrant yoga community both online and offline, and how strategic marketing plays a crucial role in the studio's success story. As the marketing leader behind the studio's growth in Athens and Atlanta, Matt imparts wisdom on the true power of social media and the subtle dance between paid advertising and organic, heartfelt engagement.

From seizing unexpected opportunities that lead to studio ownership, to exploring the contrast between the energetic teaching environment and the meticulous nature of marketing efforts, to carving out a distinct space in a crowded online fitness realm, Matt's journey is a testament to the magic that happens when passion aligns with profession.


About Matt Chambers and M3 Yoga & Hot Pilates
Matt is the co-owner of M3Yoga in Athens, GA and an avid advocate for making movement more accessible and approachable. After originally finding yoga through his partner Nick, Matt’s love for the practice came from Sound Baths and meditations at first, but grew over time to include classes for all levels and bodies.

Matt’s trainings vary wildly from Hatha Yoga training with Darren Rhodes, Brigette Finley, Sam Rice, and Neda Draupadi Honarvar, Sound Bath training with Danielle Hall, and Inferno Hot Pilates Training with Gabi Walters. Expect a gentle guiding hand as Matt’s class experiences lead you to challenge yourself inside and out. And definitely a few jokes to make you laugh along the way.

Matt also manages the marketing, branding, website and studio operations. Don’t be surprised to see him at the front desk, taking out trash or even on the mat next to you!

Learn more about M3 Yoga & Hot Pilates, and follow their Atlanta and Athens locations on Instagram.
Follow Matt on Instagram.