• Create Community Over Competition: How The Boutique Hub Helps Independent Retailers Survive in a Post-pandemic World | Customer Stories

  • Dec 22 2022
  • Length: 47 mins
  • Podcast
Create Community Over Competition: How The Boutique Hub Helps Independent Retailers Survive in a Post-pandemic World | Customer Stories By cover art

Create Community Over Competition: How The Boutique Hub Helps Independent Retailers Survive in a Post-pandemic World | Customer Stories

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  • Summary

  • In today's episode I'm joined by Ashley Alderson from The Boutique Hub; The Boutique Hub helps independent retailers find the education, trusted community and wholesale partners they need to grow!

    Ashley tells us about

    • How the three types of retail content; "Branded Content", "Sales Content", and "Engaging Content", need to play together to fuel a winning retail marketing strategy.
    • How she is starting to see a cleanse of new retailers that rode the wave of the pandemic when it seemed easy but can't sustain their business as spending habits return to normal.
    • How brand communities, affiliating for other retailers and exploring beyond wholesale channels can help businesses build their own customer asset, their brand recognition and their real-world relationships.

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    Show notes & transcript: https://www.buddyboss.com/podcast

    Watch this video episode: https://www.youtube.com/c/BuddybossWP

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